Greenlane Holdings Pursues a Radical Reset as Crypto Pivot Gains Momentum

Greenlane Holdings is approaching a critical crossroads. The company intends to defend its Nasdaq listing through a planned reverse stock split, even as it moves forward with a broader shift toward crypto-focused activities. How investors respond to this dual strategic pivot remains to be seen.

A key vote on the stock split is set for March 25 during a virtual annual meeting. Central to the agenda is the approval of a Reverse Stock Split in a ratio ranging from 1:5 to 1:15. Management needs this authorization to lift the share price above the minimum threshold and help prevent a Nasdaq delisting.

Greenlane previously executed a substantial consolidation in June of last year, at a 1:750 ratio. The current move underscores ongoing pressure to satisfy capital-market regulatory requirements. The Board of Directors is slated to decide the final split ratio?within the proposed 1:5 to 1:15 range?by the end of April.

Volatility and a strategic turnaround

The company?s latest announcements come amid pronounced price swings. In after-hours trading last Wednesday, the stock jumped more than 71 percent to $1.58. This rally was followed by a decline on Friday in the pre-market, with the shares trading roughly 11 percent lower at about $0.78. Despite these intraday fluctuations, the stock remains well below its 100-day moving average (SMA).

Beneath the volatility lies a fundamental shift in business model. Greenlane is building a Treasury strategy anchored in the Berachain cryptocurrency. A subsidiary has already signed contracts to purchase and lend tokens as part of this effort. A private placement completed in October raised $110 million to support the development of an in-house validator infrastructure.

• Votum am 25. Mz: Shareholders determine whether to approve the Reverse Stock Split.
• Geplantes Verhältnis: Consolidation intended within the 1:5 to 1:15 range.
• Hohe Volatilität: The stock traded as high as $1.58 on Wednesday and cooled to about $0.78 on Friday.
• Krypto-Fokus: The company is reorienting toward digital assets and Berachain infrastructure.

The March 25 vote will reveal whether investors back the management?s course. Securing Nasdaq listing remains a fundamental prerequisite for pursuing the capital-intensive transition into the crypto sector. Implementing the planned validator infrastructure stands out as the next operational milestone.