Gray Television Strengthens Market Position Through Strategic Spanish-Language and Sports Expansion

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Gray Television is reinforcing its standing as a major U.S. broadcast entity by deepening its alliance with the Telemundo Network. This strategic move is a deliberate effort to capture a larger share of the expanding Spanish-language audience, particularly in anticipation of a major sports cycle in 2026. The upcoming financial results will offer a clearer picture of how this expansion is influencing the company's performance.

The broadcaster is extending its footprint by launching new Telemundo affiliate stations in three key markets: Dayton, Ohio; Chattanooga, Tennessee; and Lafayette, Louisiana. This development cements Gray Television's position as the largest operator of Telemundo stations across the United States.

Key Market Position Metrics:
* Geographic Reach: The company operates in 113 distinct television markets nationwide.
* Household Penetration: Its broadcasts are available to approximately 37% of all U.S. households.
* Viewership Leadership: Gray Television owns the top-rated station in 78 of its markets and ranks either first or second in 99 markets.
* Local Content Production: Its teams produce more than 1,100 hours of local Spanish-language news and investigative programming every month.

Parallel to its Spanish-language growth, the company is doubling down on its core strength in local live programming. A recent multi-year extension of its partnership with the Kansas City Royals baseball team secures the free, over-the-air broadcast of games for the 2026 season and beyond.

This tactic is designed to retain premium local sports content in the Midwest, a category that has historically provided a reliable foundation for core advertising revenue. Management anticipates exceptionally strong demand in 2026, a year packed with high-profile sporting events including the MLB season, the FIFA World Cup, and Super Bowl LX, all of which are expected to drive significant viewer engagement.

Upcoming Financial Disclosure and 2026 Outlook

The investment community is now focused on the company's forthcoming earnings release. Gray Television is scheduled to report its fourth-quarter and full-year 2025 financial results on Thursday, February 26.

During the subsequent conference call with analysts, executives are likely to provide detailed commentary on the outlook for 2026. This period is traditionally a robust one for political advertising revenue due to election campaigns across the company's 113 markets. This earnings announcement also marks the first to be led by the new Vice President of Investor Relations, who assumed responsibility for capital market communications at the end of December.