Garmin Ltd stock (CH0114405324): Fitness stocks gain attention amid sector momentum

Garmin Ltd shares traded at $250.28 on NYSE as of October 24, 2025, with analysts setting a consensus price target of $228.75. The company stands out in fitness stocks to watch, highlighted in recent market screeners.

Garmin Ltd, a leader in GPS-enabled devices, saw its stock close at $250.28 on October 24, 2025, up 0.04% on the NYSE, according to MarketBeat as of 10/24/2025. Analysts maintain a consensus price target of $228.75, implying potential downside. The stock was flagged among fitness stocks to follow on May 10, 2026, by MarketBeat's screener alongside peers like Planet Fitness and Peloton.

As of: 11.05.2026

By the editorial team – specialized in equity coverage.

At a glance

• Name: Garmin Ltd.
• Sector/industry: Consumer electronics / Fitness & Navigation
• Headquarters/country: Switzerland
• Core markets: US, Europe, Asia
• Key revenue drivers: Fitness wearables, aviation, marine
• Home exchange/listing venue: NYSE (GRMN)
• Trading currency: USD

Garmin Ltd: core business model

Garmin Ltd designs, develops, manufactures, markets, and distributes wireless devices worldwide. Its portfolio spans fitness, outdoor recreation, aviation, marine, and auto segments. The Fitness segment offers running and multi-sport watches like the Fenix series, popular among US adventurers for advanced metrics and battery life, as noted in product overviews.

The company generates revenue through hardware sales and subscription services. Aviation products include panel-mount and portable navigators for general aviation pilots, a key market in the US. Marine offerings target recreational boaters with chartplotters and sonar. This diversified model supports steady demand from US consumers and professionals.

Main revenue and product drivers for Garmin Ltd

Fitness wearables drive significant revenue, with the Fenix 7 series highlighted for rugged outdoor use by US hikers and cyclists. One-year performance reached 25.35% as of recent data, outperforming some benchmarks but trailing the S&P 500's 30.70%, per Investing.com.

Aviation and marine segments provide stability, with US exposure via general aviation and boating markets. Recent screeners list Garmin among top fitness stocks, signaling investor interest in health tech amid wellness trends.

Industry trends and competitive position

The fitness wearable market grows with US demand for health tracking post-pandemic. Garmin competes with Apple and Fitbit but leads in multisport and outdoor niches. Its 1-month performance of -6.61% lagged peers at 12.55%, yet long-term gains position it well for US investors eyeing consumer tech.

Why Garmin Ltd matters for US investors

Listed on NYSE, Garmin offers US investors direct access to a Swiss-based firm with heavy US market reliance. Fitness products resonate with American outdoor enthusiasts, while aviation ties into the robust US general aviation sector, making it relevant amid wellness and travel recoveries.

Conclusion

Garmin Ltd maintains a strong position in fitness and navigation devices, with recent stock data showing stability around $250 on NYSE and analyst targets at $228.75. Featured in fitness stock screeners, it reflects ongoing sector interest. US investors track its performance amid competitive pressures and wellness trends.

Disclaimer: This article does not constitute investment advice. Stocks are volatile financial instruments.