From coffee companion to pantry staple, Lotus Biscoff Cookie Butter broadens its reach

Lotus Bakeries is building on its Biscoff biscuit success with Lotus Biscoff Cookie Butter, a spreadable version of its caramelized cookies now sold in major US retailers and used by food brands in co-branded desserts.

Edited by ad hoc news Flagship & Bestseller Desk. Reviewed before publication on 06/15/2026 at 11:05 AM ET. Details in the imprint.

Lotus Bakeries has turned its cult caramelized biscuit into a spreadable staple with Lotus Biscoff Cookie Butter, positioning the jarred spread as a flagship follow-up to the classic Biscoff cookie. In the US, the product is sold in smooth and crunchy variants and has moved from a specialty import to a regular presence on mainstream supermarket shelves. The spread is certified vegan and made without artificial colors or preservatives, extending the brand beyond the coffee cup and into everyday baking and snacking.

What Lotus Biscoff Cookie Butter delivers in the jar

The core concept of Lotus Biscoff Cookie Butter is straightforward: the spread is made from finely ground Lotus Biscoff caramelized biscuits combined with vegetable oils, sugar and emulsifiers to create a smooth, spoonable texture. According to the official Lotus Biscoff product description, the spread contains no nuts and is suitable for vegetarians and vegans, which has helped it appeal to households looking for alternatives to traditional nut-based spreads. The manufacturer’s product page lists the main ingredients as Biscoff cookies (wheat flour, sugar, vegetable oils, candy sugar syrup, raising agent and cinnamon), vegetable oils, sugar and acid regulators, and notes that it contains gluten and soy.

In the US market, Lotus Biscoff Cookie Butter is most commonly sold in 14.1 oz (400 g) plastic jars, with larger 21.16 oz (600 g) jars and smaller formats also available depending on the retailer. Major chains such as Walmart and Kroger stock the spread in the same aisle as peanut butter and hazelnut spreads, and online grocery listings typically price a 14.1 oz jar around the mid-single-digit dollar range before promotions. Beyond direct retail, the spread has gained traction as an ingredient in third-party desserts: US and international food brands have launched co-branded cheesecakes, ice creams and snack bars featuring Lotus Biscoff Cookie Butter as a headline flavor, signaling how far the product has traveled from its café biscuit origins. Trade press reports highlight that Lotus Bakeries has rolled out Biscoff-branded ice cream bars and pints based on the spread, underscoring the platform potential of the cookie-butter format.

Nutritionally, the spread sits in the same indulgent category as chocolate hazelnut or cookie spreads: a typical 2-tablespoon (about 15 g) serving contains around 88 to 90 calories, mainly from sugar and fat, with no protein and modest sodium. Retail packaging and the official nutrition panel emphasize that it is a treat rather than a health product and advise moderation, particularly for children. The company markets suggested uses such as spreading on toast or pancakes, swirling into oatmeal or yogurt, adding to milkshakes or baking recipes, and using as a topping for waffles and ice cream. Recipe sections on Lotus Biscoff’s consumer sites feature cakes, cheesecakes and layered desserts built around the spread, which has encouraged home bakers and foodservice operators alike to integrate the product into menus.

From a portfolio perspective, Lotus Biscoff Cookie Butter is one of the key extensions that has helped Lotus Bakeries turn Biscoff from a European in-flight biscuit into a global brand platform. The company has reported double-digit compound annual growth rates for the Biscoff brand over the past decade, supported by geographic expansion in North America and Asia and by the move into spreads, ice cream and snack formats. Analysts note that the spread commands premium shelf positioning and brand recognition in a category otherwise dominated by private-label and long-established chocolate or nut spreads, and that Lotus is increasingly visible in American grocery baskets through this product rather than via the original wrapped cookie. A number of coffee chains and dessert shops feature Biscoff Cookie Butter-flavored drinks and cakes, reinforcing the spread’s role as a bridge between out-of-home consumption and at-home use. On its US brand page, Lotus Bakeries highlights cookie butter alongside biscuits and ice cream as the pillars of the Biscoff range in North America.

For Lotus Bakeries, the cookie butter line has strategic value well beyond its jar sales: it deepens brand presence in the high-frequency spreads aisle and provides a base for licensed and in-house innovation in frozen desserts and confectionery. While the company does not break out cookie butter revenues separately, Biscoff as a whole has been described in recent investor materials as a central growth engine within the group’s “Lotus Biscoff & Lotus Biscoff Ice Cream” segment. Shares of Lotus Bakeries (BE0003604155) last traded on Euronext Brussels at EUR 8,200 on 06/14/2026.

Lotus Biscoff Cookie Butter in brief: the hard facts

• Product: Lotus Biscoff Cookie Butter (smooth and crunchy)
• Manufacturer: Lotus Bakeries NV
• Category: Flagship/Bestseller sweet spread
• Launch date: First introduced in Belgium in 2007, later rolled out internationally
• MSRP / Price: Typically around mid-single-digit USD per 14.1 oz jar in US retail (varies by retailer and promotion)
• Availability: Widely available in US supermarkets, mass merchandisers and online grocery platforms; also sold in Europe and other international markets
• Target audience: Consumers looking for an indulgent, speculoos-style spread for breakfast, snacks and baking, including households seeking nut-free and vegan options
• Key differentiator / USP: Spreadable version of the original Lotus Biscoff caramelized biscuit, with a distinctive caramel-cinnamon flavor and strong brand recognition across cafés and airlines

This article was a.i.-assisted and editorially reviewed. Product information without warranty; prices and availability may change at short notice. Not investment advice and not a buy or sell recommendation. Trading involves risk up to and including the total loss of invested capital.