Ferrari N.V. stock (NL0011585146): Accelerates buyback with €21M purchases

Ferrari N.V. repurchased over €21 million in shares during early May 2026, pushing treasury holdings above 9% of common shares, as part of its ongoing buyback program launched in January.

Ferrari N.V. has ramped up its share buyback program, deploying over €21 million to repurchase 73,191 common shares in the first week of May 2026 across Euronext Milan and the New York Stock Exchange. This activity brought the company's treasury shareholding to 17,634,681 shares, or 9.09% of total issued common shares, according to MarketChameleon as of 05/12/2026. Since launching the program on January 5, 2026, Ferrari has bought back 1,100,455 shares for €324.6 million total.

As of: 12.05.2026

By the editorial team – specialized in equity coverage.

At a glance

• Name: Ferrari N.V.
• Sector/industry: Luxury automobiles
• Headquarters/country: Italy
• Core markets: Europe, US, Asia
• Key revenue drivers: Sports cars, engines, parts, lifestyle
• Home exchange/listing venue: NYSE (RACE), Euronext Milan (RACE.MI)
• Trading currency: USD, EUR

Ferrari N.V.: core business model

Ferrari N.V. designs, engineers and manufactures luxury performance sports cars and SUVs, sold worldwide through a network of authorized dealers. The company limits production volumes to preserve brand exclusivity, focusing on high-margin vehicles like the SF90 Stradale hybrid and Purosangue SUV. Ferrari also generates revenue from engines supplied to other manufacturers, parts, licensing and lifestyle products such as apparel and accessories.

Listed on the NYSE and Euronext Milan, Ferrari maintains dual-class shares with special voting shares enhancing founder family control. This structure supports long-term strategy amid US investor interest in its exposure to premium consumer spending.

Main revenue and product drivers for Ferrari N.V.

Cars and powertrains account for the bulk of revenue, with personalization options boosting average selling prices above €300,000 per vehicle. In recent periods, SUVs like the Purosangue have expanded the customer base while hybrids align with electrification trends. Sponsorships from Formula 1 racing further enhance brand value, relevant for US fans following motorsport.

Engines for third parties like Maserati and licensing deals contribute steady income streams, diversifying beyond vehicle sales vulnerable to economic cycles.

Industry trends and competitive position

The luxury auto sector faces electrification mandates and supply chain pressures, where Ferrari differentiates via limited production and heritage. Competitors like Lamborghini and Porsche vie for affluent buyers, but Ferrari's F1 dominance and waiting lists provide pricing power. US market exposure, its largest single region, ties performance to affluent spending trends.

Why Ferrari N.V. matters for US investors

Trading as RACE on the NYSE, Ferrari offers US investors direct access to Italian luxury with significant stateside revenue from dealers in key markets like Florida and California. Its resilience in downturns, driven by wealthy clientele, appeals amid broader auto sector volatility.

Conclusion

Ferrari N.V.'s recent buyback acceleration underscores confidence in its valuation, with treasury shares now over 9%. The program, active since early 2026, supports shareholder returns amid stable trading levels around 428€ on Euronext Milan as of July 2025 per StockInvest.us as of 07/24/2025. Investors track ongoing repurchases and luxury demand signals.

Disclaimer: This article does not constitute investment advice. Stocks are volatile financial instruments.