Ferrari appoints new marketing chief, shares stay in focus on NYSE and Stuttgart

Ferrari has named former BMW Italy chief Massimiliano Di Silvestre as chief marketing and commercial officer, adding fresh leadership shortly after the launch of its first fully electric model, while the RACE shares remain actively traded in New York and on German venues.

By Christina Vogel, Background & Management desk. Reviewed prior to publication on 2026-06-25, 19:12.

Ferrari N.V. (NL0011585146) has appointed Massimiliano Di Silvestre as its new chief marketing and commercial officer, strengthening the management bench behind its luxury and electrification strategy. The stock trades under the ticker RACE on the NYSE and is also quoted in euros on Stuttgart and other German venues, where data providers show active demand from European investors.

New marketing and commercial chief

Ferrari disclosed that Massimiliano Di Silvestre will take over as chief marketing and commercial officer after a long career at BMW Group, where he most recently led BMW Italy. The appointment follows the unveiling of Ferrari’s first fully electric model, the four-door crossover-inspired Luce EV, which broadens the product portfolio in the high-price segment.

According to a recent market commentary on the RACE shares, investors have reacted positively to a combination of new-product momentum and management changes, with several reports highlighting Di Silvestre’s experience in premium-brand positioning and dealership networks. A detailed overview of Ferrari’s latest headlines, including the leadership move, is available in the Ferrari section on MarketBeat, which also tracks news catalysts and sentiment around the stock.

Analyst focus on growth and margins

Analysts covering Ferrari on the NYSE generally emphasize the company’s ability to sustain high EBITDA margins through tight capacity discipline and a focus on customized, limited-volume models, while gradually integrating hybrids and full EVs into the line-up. Consensus data collected by MarketBeat show that the majority of broker ratings on RACE lean toward Buy or Outperform, with a minority of Hold recommendations and hardly any outright Sells.

Several large research houses underscore Ferrari’s luxury-goods characteristics rather than treating it as a typical automaker, arguing that pricing power and brand scarcity are the key drivers for free-cash-flow growth. In recent commentary, brokers also point to the potential for incremental margin uplift from personalization, racing-derived technologies and a controlled ramp-up of the electric product family over the coming years.

What the company sells

Ferrari generates most of its revenue from high-performance sports cars and grand tourers, including the SF90 Stradale plug-in hybrid, the 296 GTB and the Purosangue four-door performance SUV, supplemented by track-only models, licensing, lifestyle merchandise and Formula 1-related commercial income.

Where the stock trades today

The Ferrari shares (NL0011585146) last traded on the NYSE at 349.17 US dollars as of 2026-06-24, 16:00 Eastern Time, with a market capitalization around 81.7 billion US dollars based on recent quote data.

Key data on the Ferrari shares

• Company: Ferrari N.V.
• ISIN: NL0011585146
• WKN: A2ACKK
• Ticker: RACE
• Trading venue: NYSE, secondary quotations on Stuttgart and other German venues
• Price (as of 2026-06-24, 16:00): 349.17 USD
• Market cap: 81.7 billion USD (as of 2026-06-24)
• Sector / industry: Automobiles, luxury performance vehicles
• Index membership: member of major luxury and automotive indices; not in the S&P 500
• Next earnings date: not officially scheduled

This article is for informational purposes only and does not constitute investment advice, investment recommendation or an invitation to buy or sell securities. Historical performance is not a reliable indicator of future results. Readers should conduct their own research and, where appropriate, consult a qualified financial adviser.