Energy Fuels Charts a New Course with Rare Earths Strategy
19.01.2026 - 10:44:05Energy Fuels Inc. is embarking on a substantial strategic pivot, fundamentally reshaping its future direction. The company is signaling a deeper commitment to the rare earth elements sector through a comprehensive rebranding of its flagship Madagascar project and a promising feasibility study for its U.S. processing facilities. This ambitious shift raises a critical question for investors: do the robust economic projections hold up to scrutiny?
The financial rationale for this strategic move is anchored in a recently published Bankable Feasibility Study (BFS) for the White Mesa Mill in Utah. This study validates the profitability of a planned Phase 2 expansion dedicated to rare earth processing. The aim is to transform the facility into one of the world's largest and most cost-competitive producers of both light and heavy rare earth oxides.
The study offers the market concrete financial benchmarks:
- Initial Investment: The Phase 2 expansion requires capital expenditures of $410 million, a figure that comes in below prior estimates.
- Projected EBITDA: The Phase 2 plant alone is forecast to generate average annual EBITDA of $311 million over its first 15 years of operation.
- Combined Potential: When integrated with the anticipated output from the Madagascar initiative, this annual EBITDA figure climbs to $765 million.
- Net Present Value (NPV): The after-tax net present value for the Phase 2 facility is calculated at $1.9 billion. Incorporating the potential from Madagascar nearly doubles this valuation to $3.7 billion.
From Toliara to Vara Mada: A Strategic Rebrand
In a significant development, Energy Fuels has officially renamed its Toliara project in Madagascar the "Vara Mada Project." This change is far more than cosmetic; it signifies a fundamental revision of the mine plan. The new strategy focuses on the optimized extraction of monazite, a primary source of rare earth elements.
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This repositioning highlights the project's potential as a major future source of titanium, zircon, and critical rare earths. The objective is to substantially expand Energy Fuels' resource base. Concurrently, this move strengthens the company's standing within the global critical minerals supply chain—a factor that will be crucial for the long-term equity valuation.
Production Goals and Market Positioning
The planned expansion at the White Mesa Mill targets a dramatic increase in production capacity. The goal is to manufacture over 6,000 tonnes of neodymium-praseodymium (NdPr) oxide annually, a vital raw material for high-performance magnets. The plan also includes producing significant quantities of heavy rare earths, targeting approximately 66 tonnes of terbium and 240 tonnes of dysprosium each year.
With these volumes, Energy Fuels is positioning itself to meet a substantial portion of U.S. demand for rare earth elements. The strategy's success now primarily hinges on securing a reliable feedstock supply and finalizing project financing. Management's ability to address these two risk factors in the coming quarters will determine whether the theoretical multi-billion dollar values outlined in the study can be realized.
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