Celsius Shares Maintain Upward Momentum on Strong Fundamentals
09.01.2026 - 20:31:03The equity of Celsius Holdings, Inc. continues to demonstrate strength, extending its recent rally with another session of gains. Trading on the NASDAQ closed at $52.86, marking a single-day advance of 3.08%. This builds upon a significant 12.2% surge the previous day, fueled by a confluence of positive corporate developments and analyst endorsements.
The company's operational results provide a solid foundation for the bullish sentiment. For the third quarter of 2025, Celsius reported revenue of $725.1 million, representing a staggering year-over-year increase of 173%. Its gross margin remained robust at 51.3%, while retail sales growth was notably strong at 31%. A primary growth catalyst is the ongoing expansion of its distribution network through the partnership with PepsiCo, which aims to dramatically increase product placement in high-traffic retail channels.
Supporting the positive outlook, the company's board has authorized a new share repurchase program worth $300 million.
Analyst Community Fuels Optimism
The immediate catalyst for the recent price appreciation appears to be a series of upgraded assessments from Wall Street research firms. Needham designated Celsius as its "Top Pick" for 2026, attaching a price target of $70 per share. Analysts cited accelerating revenue growth and the enhanced distribution scale via PepsiCo as key reasons for the bullish call.
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In a similar vein, UBS reiterated a Buy rating on December 17, 2025, with a $65 price objective. Meanwhile, Piper Sandler adjusted its target to $61. Although this represents a reduction, it still implies meaningful upside from current trading levels. The collective analyst commentary has generated substantial near-term buying interest in the market. Current analyst fair-value estimates for the stock span a wide range, from approximately $38 to $80.
Technical Perspective and Forward Milestones
From a chart perspective, the equity is confirming its breakout by holding onto the substantial gains from the prior session. This price action suggests the involvement of genuine new buying interest rather than being driven solely by short covering. Market technicians view the consolidation above the $52 level as a constructive near-term signal. However, the rapid ascent may invite some profit-taking in the short term.
Looking ahead, the next significant event for investors will be the upcoming earnings release scheduled for March 4, 2026. Confirmation of sustained retail sales momentum in that report would likely reinforce the current bullish narrative. Conversely, any disappointment relative to market expectations could trigger a period of consolidation or pullback.
Long-term corporate projections envision revenue reaching approximately $3.7 billion by 2028, with an expected net profit near $532.9 million. Achieving this goal would require maintaining a compound annual sales growth rate of roughly 30.1%.
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