CCA Industries Streamlines Portfolio with Strategic Brand Divestments
19.02.2026 - 22:58:04
CCA Industries is intensifying its efforts to consolidate its brand portfolio. The company’s recent sale of the “Lobe Miracle” brand in February marks a continuation of its strategy to streamline operations. This move raises questions about whether a sharper focus on core brands, including “Plus White,” can establish a durable foundation for long-term growth.
The strategic shift appears to be yielding tangible financial benefits. After reporting losses in the prior fiscal year, CCA Industries returned to profitability for the first nine months of fiscal 2025. This improvement was driven by company-wide price increases and a more stable supply chain facilitated by new vendors.
