BYD’s Stock Is Deeply Oversold Despite a Blitz of New Model Launches Across Asia

Despite product momentum, BYD stock near 52-week low (€8.20) with RSI 19.7, highlighting a stark divergence between operations and market sentiment.

The divergence between BYD’s operational firepower and its stock price has rarely been starker. While the Chinese auto giant has just unleashed three new models in as many weeks, its shares are trading barely above a 52-week nadir with the Relative Strength Index flashing a deeply oversold reading of 19.7. At €8.20, the stock has shed roughly a quarter of its value since the start of the year and sits just €0.12 above the trough of €8.08 set earlier in the cycle.

Monday marked the start of sales for the Sealion 6 DM?i in South Korea, BYD’s first plug?in hybrid in that market. With a price tag of around €22,500, the model is central to an ambitious target of delivering 10,000 vehicles in the country this year – a steep increase from the roughly 6,100 units registered in 2024. Parallel to that push, BYD has inked a strategic partnership with Vietnamese firm FUTA EV Power, giving buyers access to a nationwide charging network and removing one of the biggest barriers to EV adoption in the region. The company offers ten models in Vietnam today, and the agreement also covers joint research into battery technology.

Back in China, BYD’s assault on new segments continues unabated. The Linghui M9, a seven?seat van aimed squarely at fleet buyers and business travellers, starts at 188,800 yuan (about $27,750). It uses the fifth generation of BYD’s in?house hybrid system, delivering a combined range of more than 1,100 kilometres and an electric?only range of roughly 160 kilometres from a 37?kilowatt?hour battery. The van’s debut follows the Denza D9, which led its class in May with almost 8,700 units sold, narrowly beating the Toyota Sienna.

Meanwhile, the push into autonomous driving is gathering pace. Chairman Wang Chuanfu met on Monday with Yu Kai, the head of Horizon Robotics, to test a new driver?assistance system in a BYD Seal. BYD saves between 1,500 and 4,000 yuan per vehicle by using external chips from partners like Horizon, but the long?term plan is dual?track: a proprietary Xuanji A3 chip is slated for 2027, debuting first in the premium Denza marque.

The next milestone falls on July 2, when BYD will unveil the Sealion 08, a flagship sedan of the Ocean series. The all?electric version rides on an 800?volt architecture that allows roughly 400 kilometres of range to be added in just five minutes of charging. A plug?in hybrid variant is also in the works, and top?spec models are expected to cost around a quarter of a million yuan.

For all that product momentum, the market remains unmoved. BYD’s sheer dominance – it delivered more than 2.5 million vehicles in the past twelve months, leaving rivals like Tesla in the dust – is not translating into share?price gains. Technicians warn that a break below the short?term support at €8.08 could trigger further selling. Until the stock finds a floor, the gulf between a company that seems unstoppable on the road and its beleaguered equity looks set to widen.