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BYD’s Global Ambition: International Growth Takes Center Stage

26.01.2026 - 08:41:04

BYD CNE100000296

Following its ascent to become the world's leading electric vehicle manufacturer in 2025, BYD is now pivoting its strategic focus decisively toward international markets for 2026. The company is aggressively expanding its global EV business, with ambitious sales targets receiving a boost from shifting trade policies in key regions.

The intensified focus on overseas expansion comes as the competitive landscape in BYD's home market of China grows more challenging. Government incentives for electric vehicle purchases are being scaled back, while fierce competition among domestic manufacturers continues to exert significant pressure on both prices and profit margins.

During a recent media briefing in Shanghai, BYD's Brand and Public Relations Chief, Li Yunfei, outlined a clear international target. The automaker aims to sell 1.3 million vehicles outside of China in 2026. This objective represents a substantial 24% increase over the 1.05 million units it delivered internationally during the previous year.

Key Performance and Expansion Metrics:
* 2025 Global Sales: Approximately 4.6 million new-energy vehicles.
* 2025 Pure EV Sales: 2.26 million units.
* 2025 International Sales: 1.05 million vehicles.
* 2026 International Target: 1.3 million vehicles.
* Global Footprint: Operations in over 110 countries and regions.

Trade Policy Shifts Create New Opportunities

Two significant policy developments are providing tailwinds for BYD's international strategy.

In Latin America, Argentina has emerged as a strategic entry point. The government of President Javier Milei has established a duty-free quota for 50,000 electric and hybrid vehicles in 2026, specifically targeting models priced under $16,000. This marks a dramatic departure from the historically protectionist trade stance of previous administrations. A major shipment of over 5,800 BYD electric and hybrid vehicles recently arrived at the port of Zárate aboard the freighter BYD Changzhou, signaling a large-scale entry into this newly opened market. This move coincides with a broader trend, as Chinese imports to Argentina surged by more than 57% last year, accompanied by growing Chinese investment in the nation's energy and raw materials sectors.

Meanwhile, in North America, Canada's decision to eliminate tariffs on Chinese-made electric vehicles offers a potential strategic gateway for manufacturers like BYD. This policy shift, enacted under Prime Minister Mark Carney, could facilitate access to a market directly bordering the United States.

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Gaining Ground on Competitors in Key Markets

BYD's competitive momentum is evident in major European economies. In Germany, the company's 2025 sales skyrocketed to 23,306 vehicles—an eightfold increase year-over-year. During the same period, Tesla's registrations in Germany fell by nearly 50% to 19,390 units. A similar dynamic played out in the United Kingdom, where BYD also surpassed Tesla in sales volume.

Strategic Talks and Political Scrutiny

BYD shares have also drawn investor attention following reports of supply negotiations with Ford. The discussions center on Ford potentially sourcing batteries for its hybrid models from the Chinese EV giant. Such an agreement would grant Ford access to more cost-effective battery technology.

However, these talks have sparked political debate in the United States. Trade advisor Peter Navarro publicly expressed strategic concerns regarding a potential partnership from the White House. One proposed compromise under discussion would limit the use of BYD batteries exclusively to Ford vehicles sold outside the U.S. market.

Easing Tensions in the EU Trade Dispute

On the regulatory front, there are signs of a potential de-escalation in the trade dispute between the European Union and China over EV imports. The EU has indicated a willingness to replace its current punitive tariffs, which range from 7.8% to 35.3%, with a new minimum price system.

This prospect of a resolution provided a lift to Chinese EV stocks, with BYD's Hong Kong-listed shares advancing as much as 4.8% at one point. The proposed framework would require Chinese exporters to declare minimum import prices, accept volume ceilings for shipments, and make investment commitments within Europe.

Financial Valuation and the Profitability Challenge

BYD currently commands a market valuation of approximately HKD 938 billion on the Hong Kong exchange. Based on trailing twelve-month earnings, the stock trades at a price-to-earnings (P/E) ratio of about 63.5. The forward-looking P/E ratio stands near 17, reflecting market expectations for significantly higher profits in the coming period.

The company's net margin remains at roughly 4.6%, a figure that underscores the intense price competition characterizing the global EV sector. For many market observers, 2026 will serve as a critical test of whether BYD can successfully leverage its scale and cost leadership to translate into sustainably higher profitability, even as its margins continue to trail those of some international rivals.

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