Burt's Bees Lip Balm: Natural everyday care under The Clorox Company umbrella

Burt's Bees Lip Balm remains a go-to everyday essential for shoppers looking for simple, beeswax-based lip care, now backed by The Clorox Company and widely available across major US retailers.

Responsible: ad hoc news Classics & Long-sellers Desk. Reviewed prior to publication on June 14, 2026 at 7:44 PM ET. Details in the imprint.

Burt's Bees Lip Balm has become a staple in many US pockets and purses, offering simple beeswax-based moisture and a recognizable yellow tube that has barely changed in decades. The brand, owned by The Clorox Company, positions the stick as a natural-feel alternative to petroleum-heavy balms, relying on beeswax, plant oils and vitamin E instead. Widely stocked at drugstores, supermarkets and online retailers across the United States, the single tube typically sells for well under $5, with multipacks frequently bringing the per-stick price down further. For shoppers who want a straightforward lip care product and prefer familiar legacy brands, Burt's Bees Lip Balm sits in the classic everyday slot rather than the niche or luxury corner of the market.

What Burt's Bees Lip Balm does and how it is formulated

The core regular Burt's Bees Beeswax Lip Balm stick is designed to provide basic daily moisture for dry lips through a mix of beeswax and emollient oils that create a protective layer on the skin. According to the official Burt's Bees product information, the balm formula includes beeswax, coconut oil, sunflower seed oil, lanolin, peppermint oil, and vitamin E, while avoiding parabens, phthalates, petrolatum and SLS. That ingredient list helps explain its characteristic feel: the beeswax and lanolin give a slightly waxy, occlusive texture, while the oils add slip and the peppermint delivers the familiar cooling sensation many users associate with the brand.

The standard 0.15 oz (4.25 g) twist-up stick format is meant for on-the-go use and can be applied as often as needed throughout the day. Burt's Bees notes that the balm is not marketed as a high-SPF sunblock; some flavored or tinted variants include SPF values, but the classic peppermint beeswax version focuses on moisture and comfort rather than sun protection claims. That positioning matters for US consumers comparing it with medicated balms or dermatologist-branded sticks that place more emphasis on clinical active ingredients such as dimethicone or high-SPF formulations.

Flavor and variant choice has become a differentiator within the Burt's Bees Lip Balm line, with the company offering multiple options beyond the original peppermint, including pomegranate, vanilla bean, mango and seasonal limited editions. These variants use similar base formulas but adjust flavoring and, in some cases, tint levels to appeal to different preferences. Despite the variety, the brand tends to highlight a short ingredient list and a beeswax base across the range, which has helped maintain a consistent core identity over time.

From a packaging perspective, the bright yellow tube with a color-coded cap for each flavor has become part of the product's recognition factor on US shelves. The compact size and snap-on cap are typical for stick balms, but Burt's Bees leans on its long-standing design as a signal of continuity for repeat buyers. For retailers, the format allows easy merchandising in impulse-buy racks at checkout counters, endcaps, and near beauty aisles, which supports steady high-volume sales in the mass market.

Pricing for Burt's Bees Lip Balm in the US generally sits in the mid-range of the lip balm category: above value private-label sticks but below premium niche balms sold in specialty beauty channels. Major chains like Target, Walmart, CVS and Walgreens commonly carry single tubes, twin packs and larger multipacks, both in-store and online, and the balms are also widely listed through e-commerce marketplaces. Retail pricing can vary by channel, promotion and pack size, but it is typical to see single tubes around the $3 to $5 range, with better per-unit value in bundles and during periodic promotions.

Within The Clorox Company's broader portfolio, Burt's Bees operates as a separate brand known for natural-leaning personal care, spanning lip care, facial skincare and baby products. The basic Beeswax Lip Balm stick acts as an entry product that often introduces new customers to the brand before they consider other items like tinted lip balms, lip oils or face products. While The Clorox Company does not usually break out revenue by individual stock-keeping unit, Burt's Bees is identified in investor materials as part of its Lifestyle segment and is described as a growth and brand-building platform in personal care. Shares of The Clorox Company (US1890541097, ticker CLX) traded at $133.49 on the NYSE on June 14, 2026.

Burt's Bees Lip Balm at a glance

• Product: Burt's Bees Beeswax Lip Balm
• Manufacturer: The Clorox Company
• Category: classic long-seller
• Launch date: original formula introduced in the 1990s (approximate, widely cited brand history)
• MSRP / Price: typically around $3 to $5 per 0.15 oz stick in the US, depending on retailer and pack size (as of June 2026)
• Availability: widely available across US drugstores, mass retailers and online channels
• Target audience: consumers looking for everyday lip moisture with a beeswax-based formula from a recognized legacy brand
• Key feature / USP: simple beeswax and plant oil formula with peppermint oil, positioned as free from parabens, phthalates, petrolatum and SLS

This article was created with a.i. assistance and editorially reviewed. Product information is provided without warranty; prices and availability may change at any time. Not investment advice, not a buy or sell recommendation. Trading in securities carries risks up to the total loss of capital.