Burt's Bees Lip Balm by The Clorox Company - small stick, steady business

Burt's Bees Lip Balm sells in multi-packs and seasonal flavors across US drugstores and online. This product is driving the price of The Clorox Company stock (ISIN US1890541097).

Burt's Bees Lip Balm sits in a cardboard tray by the register, a row of yellow tubes with bees buzzing around the logo, faint honey scent rising when you twist the cap. The lip balm is now part of The Clorox Company portfolio and quietly feeds recurring sales.

Natural stick in many flavors

Burt's Bees, acquired by The Clorox Company in 2007, positions the lip balm as a naturally derived formula with beeswax, plant oils and vitamin E as core ingredients. The classic Beeswax Lip Balm comes in the familiar bright yellow stick with a brown cap and a subtle peppermint tingle once applied.

The Burt's Bees product page lists a mix of flavors such as Beeswax, Vanilla Bean, Cucumber Mint, Pomegranate and Pink Grapefruit, with most balms marketed as 100% natural origin. Each standard tube contains 0.15 oz (4.25 g) of product, sized to slip into a jeans pocket or small cosmetic bag without adding bulk.

How Clorox sells the balm

The Clorox Company describes Burt's Bees as a "natural personal care" brand that fits into its lifestyle and wellness portfolio alongside cleaning and household names. CEO Linda Rendle highlights Burt's Bees as part of the strategy to balance home care with personal care to diversify earnings.

On shelves, Burt's Bees Lip Balm appears in single sticks, duo packs and larger multi-packs, often hanging from peg hooks in drugstores and supermarkets across the United States. Online, the same balms are sold through the Burt's Bees website, general e-commerce platforms and large retailers such as Target and Walmart, expanding reach beyond the physical aisle.

Texture, feel and ingredients

Twisting up the Burt's Bees Beeswax Lip Balm reveals a firm, pale yellow stick that softens slightly on contact with skin, leaving a thin, waxy layer rather than a glossy, slippery coat. A short peppermint burst cools the lips, then fades without heavy fragrance.

Ingredient lists published by Burt's Bees mention beeswax, coconut oil, sunflower seed oil and lanolin in the classic formula, while flavored variants add natural flavor and plant extracts. The company emphasizes that its balms are free from mineral oil and petroleum jelly, targeting consumers who prefer plant-derived and beeswax-based products.

Price points and availability

In US retail, a single Burt's Bees Lip Balm stick typically sells around 3 to 4 dollars, depending on the retailer and promotion, with multi-packs discounted on a per-stick basis. On the Burt's Bees official site, prices for standard balm sticks are in the same range, with occasional bundles for seasonal flavors.

Burt's Bees Lip Balm is widely available in the United States, Canada and parts of Europe, though flavor selection can vary by country. In Germany, distribution focuses on selected online shops and drugstores; some variants may be imported, while local assortments often favor the core Beeswax and Pomegranate options.

Brand story under Clorox

Burt Shavitz and Roxanne Quimby started Burt's Bees in the 1980s as a small bee-products business in Maine, long before Clorox bought the brand. The lip balm became the signature item in the 1990s, helping transform the label from local craft to national natural personal care brand.

When The Clorox Company acquired Burt's Bees, it pledged to keep the brand's natural positioning, sustainability focus and recognizable packaging intact. Linda Rendle and her team regularly reference Burt's Bees in earnings calls as an example of how Clorox participates in the growing natural and wellness consumer trends while still leveraging its large-scale supply chain.

Competition in the lip care aisle

Burt's Bees Lip Balm competes directly with mass-market players such as ChapStick, Carmex, Nivea and Labello, as well as newer indie brands selling organic or vegan sticks. Some competitors undercut Burt's Bees on price, while others pitch more luxurious textures or cosmetic tints.

Analysts point out that Burt's Bees occupies a mid-price, natural segment that attracts consumers willing to pay slightly more for perceived ingredient quality without entering premium cosmetic pricing. This positioning has helped the brand retain shelf space even amid strong discount pressure in personal care aisles.

What matters for investors

For The Clorox Company, Burt's Bees Lip Balm sits inside the "Lifestyle" or "Personal Care" segment reported in financial documents, alongside other non-cleaning products. While individual lip balm sales are relatively small compared with core bleach and cleaning lines, the category delivers recurring revenue and strengthens the brand portfolio.

In earnings materials, Clorox highlights Burt's Bees as a contributor to margin through branded, added-value personal care, helping offset commodity cost swings in cleaning products. The Clorox Company stock trades on the New York Stock Exchange in US dollars.

Key facts Burt's Bees Lip Balm

• Product: Burt's Bees Lip Balm (Beeswax variant)
• Manufacturer: The Clorox Company
• Category: B2B/Pro line (personal care consumer product segment within a broader household portfolio)
• Market launch: 1990s as a Burt's Bees product, integrated into The Clorox Company portfolio after the 2007 acquisition
• MSRP / Price: Approx. 3–4 USD per 0.15 oz stick in US retail
• Availability: Widely available in US and Canadian retail and online, selected European distribution including Germany via online and drugstore channels
• Target group: Consumers looking for everyday lip care with natural-origin ingredients and a beeswax texture
• Highlight / USP: Recognizable yellow stick, beeswax-based formula and natural-positioned brand under the larger The Clorox Company umbrella