Burt's Bees Lip Balm by The Clorox Company - natural care in a small tube

Burt's Bees Lip Balm sticks to a simple recipe: natural waxes and oils for daily lip care in a pocket-friendly tube. This product is driving the price of The Clorox Company stock (ISIN US1890541097).

Burt's Bees Lip Balm slides out of the pocket with a faint rasp of cardboard or plastic, the cap clicking softly before that first waxy, mint-scented swipe across dry lips. The Clorox Company sells this understated stick as a daily essential in its personal-care portfolio.

Simple formula, strong brand

The core Burt's Bees Lip Balm formula combines beeswax with plant-based oils like coconut and sunflower oil, plus vitamin E for antioxidant support, according to the official Burt's Bees ingredients overview. The product page lists the base ingredients, including beeswax as the structural component and flavor variants such as peppermint or vanilla bean.

The brand positions the balm as natural-origin, with Burt's Bees stating that many of its lip balms are 100% natural origin on product labels and marketing materials. Clorox’s brand overview for Burt’s Bees highlights the focus on natural ingredients and sustainability as part of its wider personal care strategy.

Flavors, formats and target users

Burt's Bees sells the lip balm in multiple flavors and formats, including classic Peppermint, Honey, Vanilla Bean and Pomegranate, plus tinted variants for consumers who want subtle color with care. The Burt’s Bees lip balm assortment overview shows multi-packs, seasonal gift sets and value bundles aimed at both everyday users and gift buyers.

The lip balm targets a broad audience: teenagers tossing a stick into a school backpack, office workers leaving one next to their keyboard, and outdoor enthusiasts who need reliable protection from wind and sun. Burt's Bees cofounder Roxanne Quimby has long described the brand’s roots in simple, nature-based products, and Clorox keeps that legacy visible in marketing materials.

Packaging, sustainability and distribution

The standard Burt's Bees Lip Balm comes in a compact cylindrical tube, typically made from plastic with a distinctive yellow body and colored cap for each flavor. Burt's Bees has introduced options in cardboard and recyclable materials in some markets as part of broader sustainability goals that Clorox highlights in its ESG reporting. Clorox’s ESG strategy overview notes the company’s efforts to reduce plastic and support recyclability across brands, including Burt’s Bees.

Distribution spans major drugstores, supermarkets and online retailers in the United States and several international markets. In the US, Burt's Bees Lip Balm is widely available through chains like Target and Walmart and large ecommerce platforms. An Amazon.com search for Burt’s Bees Lip Balm shows multi-packs, flavored assortments and subscription options, underlining the product’s role as a repeat-purchase item.

Price positioning and competition

In its home US market Burt's Bees Lip Balm typically sells for around 3 to 4 dollars per single stick, sometimes lower in multi-packs or promotional bundles. Prices vary by retailer and package size, but the brand sits above generic store-brand balms and closer to the mid-range among natural-positioned competitors.

Competitors include legacy brands like ChapStick and Carmex, along with newer natural-centric offerings from smaller skincare labels. Burt's Bees leans on its long heritage, the recognizable yellow packaging and a narrative of nature-derived ingredients to stand out in crowded shelf space, all while fitting into Clorox's broader personal care strategy.

Role inside The Clorox Company

The Clorox Company acquired Burt's Bees in 2007 to diversify beyond cleaning and disinfecting products into higher-margin personal care. Reuters coverage of the Burt’s Bees acquisition notes that Clorox saw strong growth potential in natural personal-care products, and lip balm has remained a central item in that line-up.

In recent investor communication, Clorox CEO Linda Rendle has pointed to lifestyle and personal-care brands like Burt's Bees as part of a portfolio designed to reach health-conscious consumers beyond the cleaning aisle. The Clorox investor relations page groups Burt's Bees within the Lifestyle segment, which includes personal care and other household products that offer recurring revenue.

Context and Clorox stock

For retail investors, Burt's Bees Lip Balm is a small but visible part of The Clorox Company’s Lifestyle portfolio, contributing to brand diversity and recurring consumer demand. The Clorox Company stock is listed on the New York Stock Exchange in US dollars under ticker CLX and ISIN US1890541097.

Key facts: Burt's Bees Lip Balm

• Product: Burt's Bees Lip Balm
• Manufacturer: The Clorox Company
• Category: Novelty/Launch
• Market launch: Burt's Bees lip balm introduced in the 1990s, prior to Clorox acquisition in 2007
• MSRP / Price: Approx. 3–4 USD per single stick in the US, depending on retailer and pack size
• Availability: Widely available in US drugstores, supermarkets and online; selected international markets
• Target group: Consumers seeking everyday lip care with a natural ingredient focus
• Highlight / USP: Beeswax-based formula with natural-origin oils in a compact, easy-to-carry stick