Beiersdorf Stock - weekly review and consumer peers in comparison

Beiersdorf stock closes a soft week as consumer staples remain mixed. A Friday sector comparison shows how the Nivea maker stacks up against rival personal care groups in the DAX and Europe.

Edited by ad hoc news Sector & Peer-Group Desk. Verified prior to publication on 06/19/2026, 15:11 CET. Details in the imprint.

Beiersdorf (DE0005200000) is ending the week with a comparatively muted share performance among European consumer staples. The personal care group has traded slightly softer in recent sessions, while the broader sector moved sideways, according to exchange data.

How Beiersdorf shares fared this week

Beiersdorf shares have eased over the week, with Stuttgart prices around EUR 71.90 on Friday, down roughly 1% on the day according to real-time quotes. Onvista intraday data show a trading range between about EUR 71.78 and EUR 72.72.

Turnover remained moderate, with fewer than 100,000 shares changing hands by late morning on the Stuttgart exchange, pointing to a calm end to the week for the DAX-listed consumer name. Exchange order-book figures also point to a soft but orderly market.

Weekly sector and peer comparison

Within the consumer and personal care segment of the DAX and Stoxx Europe 600, Beiersdorf’s weekly share performance has been slightly weaker than some food-focused staples, but broadly consistent with other cosmetics peers over recent sessions, according to sector overviews.

Against this backdrop, the stock still benefits from the defensive reputation of consumer staples, which historically show less earnings volatility than cyclical sectors, although near-term share moves remain driven by sentiment and macro data.

How the company makes its money

Beiersdorf generates most of its revenue from branded skin and personal care products, led by the global flagship brand Nivea as well as Eucerin, La Prairie and Hansaplast, alongside a smaller tesa adhesive technology unit serving industrial and consumer customers.

Where the stock trades today

The shares of Beiersdorf (DE0005200000) trade in Frankfurt at approximately EUR 72.00 as of 06/19/2026, 15:11 CET.

Key facts on Beiersdorf stock

• Company: Beiersdorf AG
• ISIN: DE0005200000
• WKN: 520000
• Ticker: BEI
• Venue: Xetra
• Price (as of 06/19/2026, 15:11 CET): 72.00 EUR
• Market cap: 18,500,000,000 EUR (as of 06/19/2026)
• Sector / Industry: Consumer Staples / Personal Care
• Index membership: DAX, Stoxx Europe 600
• Next earnings date: not officially scheduled

This article was AI-assisted and editorially reviewed. Price and company data without warranty; prices and dates may change at short notice. No investment advice, no buy or sell recommendation. Trading securities involves risk up to total loss of capital.