ASUSTeK Computer stock (TW0002357001): Fubon upgrades to Buy amid earnings

Fubon Securities upgraded ASUSTeK Computer to Buy from Neutral with NT$780 target on May 13, 2026. Shares closed at NT$673 on May 12, down 1.90% daily but up 22.81% YTD. Company reported earnings same day.

ASUSTeK Computer Inc, known as ASUS, saw a key analyst upgrade as Fubon Securities moved its rating to Buy from Neutral, setting a price target of NT$780, according to Marketscreener as of 05/13/2026. This comes alongside the company's earnings release on May 13, 2026, as noted by MarketBeat as of 05/13/2026. The stock traded at NT$673.00 on May 12, 2026 on the Taiwan exchange, reflecting a 1.90% daily decline but a strong 22.81% gain since January 1, 2026.

As of: 14.05.2026

By the editorial team – specialized in equity coverage.

At a glance

• Name: ASUSTeK Computer Inc
• Sector/industry: Computer Hardware
• Headquarters/country: Taiwan
• Core markets: Global, with US exposure via OTCMKTS:ASUUY
• Key revenue drivers: Notebooks, motherboards, gaming products
• Home exchange/listing venue: Taiwan Stock Exchange (2357)
• Trading currency: TWD

ASUSTeK Computer: core business model

ASUSTeK Computer Inc engages in the manufacture and distribution of computers, communication products, and consumer electronics. The company operates primarily through its 3C brand segment, which includes notebook computers, desktop motherboards, graphics cards, and gaming hardware under the Republic of Gamers brand. It also offers servers and LCD monitors, according to company descriptions on Marketscreener.

ASUS maintains a global presence with significant US market exposure through products sold via retailers and its OTCMKTS listing under ASUUY, making it relevant for American investors tracking hardware innovators.

Main revenue and product drivers for ASUSTeK Computer

Key revenue comes from notebooks, gaming PCs, and components like motherboards. The Republic of Gamers line drives growth in high-margin gaming, with events like Computex 2026 highlighting 20 years of innovation, per Business Insider. Consensus among 11 analysts rates the stock as Hold with an average target of NT$674.60, a slight 0.24% upside from NT$673 close on May 12, 2026.

Industry trends and competitive position

The PC hardware sector benefits from AI and gaming demand. ASUS competes with Dell, HP, and Lenovo, holding strength in premium gaming via ROG. Recent Nokia patent win against Asus validates licensing but underscores IP risks in tech hardware.

Why ASUSTeK Computer matters for US investors

ASUS products are widely available in the US, with ASUUY providing OTC access. Exposure to global supply chains ties it to US tech spending and semiconductor trends, offering retail investors a play on consumer electronics recovery.

Conclusion

The Fubon upgrade to Buy with NT$780 target highlights optimism for ASUSTeK Computer amid earnings and YTD gains of 22.81%. Consensus remains Hold, reflecting balanced views. US investors note its role in gaming hardware with OTC access.

Disclaimer: This article does not constitute investment advice. Stocks are volatile financial instruments.