Asics Novablast 4 by Asics Corp. - daily trainer with trampoline-like midsole

Asics Novablast 4 brings a softer FF BLAST PLUS ECO foam and a wider base into everyday runs. Anyone holding Asics Corp. stock (ISIN JP3118000003) should know this product.

Asics Novablast 4 rolls underfoot with a soft, almost trampoline-like bounce as your heel sinks into the foam and snaps back on the next stride. The knit upper rustles slightly when you tighten the laces, wrapping the midfoot without feeling stiff.

Foam update and core specs

The Novablast 4 is the latest iteration in Asics' max-cushioned daily trainer line, positioned below the more traditional Gel-Nimbus in structure but above leaner tempo shoes. Asics equips the model with FF BLAST PLUS ECO midsole foam, incorporating bio-based content from renewable sources.

According to Asics, the stack height in the Novablast 4 reaches roughly 41.5 mm in the heel and 33.5 mm in the forefoot in the men's version, resulting in an 8 mm drop. The outsole combines AHAR rubber in high-wear zones with a central cutout that enhances the trampoline effect and helps shed weight.

Upper, fit and ride character

The engineered woven upper in the Novablast 4 aims for an improved lockdown midfoot and slightly more volume in the forefoot compared with its predecessor, while maintaining breathable panels across the toe box. Reviewers describe a true-to-size fit with a moderately wide platform that feels stable for a high-stack shoe.

The midsole geometry now uses more pronounced sidewall sculpting and a wider base to address instability some runners reported in earlier Novablast versions. On the run, that translates into a rolling, rocker-like transition with noticeable rebound when picking up pace over daily mileage.

Positioning in the Asics lineup

Asics chief executive Yasuhito Hirota repeatedly highlights the company's focus on "Sound Mind, Sound Body" and a broadened line-up to cover different running experiences, from support shoes to featherweight racers. Within that portfolio, the Novablast 4 sits as a neutral daily trainer with a bias toward comfort and bounce rather than structured support.

Compared with the Gel-Nimbus series, which leans more toward plush, traditional cushioning and heavier use of gel elements, the Novablast family showcases Asics' newer slab-foam approach and more playful ride. In many markets, including Europe and Japan, the Novablast 4 shares shelf space with models like the Cumulus and Nimbus, giving retailers a clear way to differentiate by feel and use case.

Pricing, availability and sustainability angle

On Asics' European online shop, the Novablast 4 is listed at a recommended price of around 150 euro for adult sizes, in line with mid-to-premium daily trainers from other global brands. Colorways range from muted greys with subtle accents to more saturated seasonal releases, often with contrasting heel panels.

Asics underscores the use of recycled materials in the upper and the incorporation of at least 20 percent bio-based content in the FF BLAST PLUS ECO foam by weight, as part of its wider sustainability roadmap. The company has stated targets for reducing CO? emissions intensity across its footwear portfolio and highlights the Novablast 4 as one of the models integrating these material choices.

Relevance for Asics Corp. stock

For Asics Corp., the Novablast line represents an important franchise in the neutral running segment, sitting alongside stalwarts like the Gel-Kayano and Gel-Nimbus as recurring revenue drivers through seasonal updates and regional color packs. On the Tokyo Stock Exchange, Asics Corp. stock (ISIN JP3118000003) reflects investor expectations not only for lifestyle and court shoes, but also for the performance running line that includes the Novablast 4.

Key facts: Asics Novablast 4

• Product: Asics Novablast 4
• Manufacturer: Asics Corp.
• Category: Running shoe - accessory/spare part weekday category interpreted as running gear
• Market launch: Late 2023 as the fourth-generation Novablast, expanding globally through 2024
• MSRP / Price: Around 150 EUR in the Asics European online store
• Availability: Available via Asics online shop and selected retailers in Europe, Japan, and other major running markets
• Target group: Neutral runners seeking cushioned daily trainers with a lively ride for easy to moderate-paced runs
• Highlight / USP: High-stack FF BLAST PLUS ECO foam with trampoline-like ride and a wider base for improved stability versus previous Novablast versions