Apple iPad Pro 13?inch M4 targets laptop users with ultra thin design and OLED display

Apple’s new iPad Pro 13?inch with M4 chip pushes tablets closer to laptop territory with a stunning OLED screen, extreme thinness and a clear focus on power users.

By John Smith, ad-hoc-news, May 20, 2024

Apple iPad Pro 13?inch M4 steps into the spotlight as Apple’s thinnest device yet, aimed directly at users who want laptop?class performance in a highly portable tablet that still feels unmistakably like an iPad.

Ultra thin body, OLED display and the push toward laptops

You notice the new iPad Pro 13?inch M4 the moment you pick it up. The chassis is shockingly thin, lighter than many notebooks, yet stiff enough that it does not feel fragile when you twist it gently in your hands.

Apple’s so?called Ultra Retina XDR screen uses tandem OLED, bringing inky blacks and crisp highlights that make SDR and HDR content look almost three dimensional in a dark room. Text appears razor sharp, while color?critical work such as photo retouching benefits from deeper contrast control.

M4 performance aims at demanding creators and multitaskers

At the center sits Apple’s new M4 chip, designed specifically for this generation of iPad Pro. It targets users who edit 4K footage on the road, illustrate in complex canvases or juggle multiple work spaces in Stage Manager without the tablet slowing down.

In practice, that means exporting a short video in LumaFusion, jumping into a heavy Numbers sheet, then annotating PDFs with an Apple Pencil, all while streaming music in the background. The device stays cool to the touch, and animations remain fluid at high refresh rates.

Accessories and workflows that blur the line with Macs

The laptop angle becomes more obvious once you attach the latest Magic Keyboard. The iPad Pro floats above the deck like a thin monitor, while the keyboard delivers a crisp, short travel feel that will be familiar to recent MacBook users, including a generous trackpad below.

For note?takers and illustrators, the updated Apple Pencil Pro adds haptic feedback and a squeeze gesture, letting you quickly switch brushes or tools without diving into menus. Together, the accessories turn the tablet into a modular device that feels office?ready during the day and entertainment?first at night.

Apple stock, ticker and where the iPad Pro sits in the lineup

Apple Inc. trades on the Nasdaq under the ticker NASDAQ:AAPL, with the ISIN US0378331005. The new iPad Pro 13?inch M4 sits at the very top of Apple’s tablet range, positioned clearly above the iPad Air and the standard iPad models.

For investors, it reinforces Apple’s strategy of nudging premium customers toward higher average selling prices. Hardware like this iPad Pro becomes the high?margin entry point into services such as iCloud, Apple Music and Apple TV+, which all show up in Apple’s services revenue line.

Apple iPad Pro 13?inch M4 key facts

Display: 13?inch Ultra Retina XDR OLED, ProMotion high refresh rate

Chip: Apple M4 with advanced CPU, GPU and neural processing capabilities

Storage options: Multiple tiers, including high?capacity variants for media professionals

Price: from 1,299 USD, depending on configuration and storage tier

Availability: in stock in many regions, with online orders and pickup options through Apple and major retailers

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Editorial note: This article was written independently by the ad-hoc-news editorial team. Product prices and availability can change at short notice. Affiliate links marked in this text may generate a commission for ad-hoc-news, which helps support our journalism without affecting your purchase price.