Amazon’s Dual Strategy: Prime Price Hike and Fintech Expansion

Strategic Acquisition in India’s Fintech Landscape

Amazon is implementing a two-pronged approach to bolster its revenue streams, combining a significant change to its Prime membership program with a strategic acquisition in India’s burgeoning financial technology sector. The e-commerce giant is eliminating its popular Prime Invitee benefit while simultaneously making a substantial move into digital lending services.

In a major push to expand its footprint within a crucial growth market, Amazon has acquired Indian fintech firm Axio for approximately $200 million. This transaction provides the company with a valuable Non-Banking Financial Company (NBFC) license. Formerly known as Capital Float, Axio specializes in providing digital credit solutions to both consumers and small businesses.