Altria Faces Mounting Pressure in US Oral Tobacco Market
18.11.2025 - 19:21:05
The competitive landscape for oral tobacco in the United States is intensifying, creating significant headwinds for industry leader Altria. As nicotine pouches rapidly gain consumer acceptance, now constituting 55.7% of the oral tobacco category, the company finds itself navigating increasingly aggressive pricing tactics from competitors. Market prices have declined by approximately 7% on average, with one major retail chain implementing reductions exceeding 70%. This environment raises crucial questions about Altria’s competitive positioning and pricing power.
Despite market challenges, Altria continues to emphasize value returned to shareholders. The company’s board has authorized a substantial $2.0 billion share repurchase program while simultaneously increasing the quarterly dividend to $1.06 per share. Management has reaffirmed its Read more...
