Adidas stock holds steady as fiscal 2025 metrics frame the next quarter

Adidas stock is anchored by fiscal 2025 revenue of EUR 23.68 billion and operating profit of EUR 1.34 billion, while the share price context remains centered on the latest verified market data.

Adidas (DE000A1EWWW0) enters the current session with fiscal 2025 figures that give investors a clear base line: revenue reached EUR 23.68 billion and operating profit came in at EUR 1.34 billion. The company also reported gross margin of 50.0% for the year, according to its latest investor materials on 20 July 2026.

EUR 23.68 billion anchors the year

For the full year 2025, Adidas reported revenue of EUR 23.68 billion, up from EUR 21.43 billion in 2024, a rise of EUR 2.25 billion. Operating profit improved to EUR 1.34 billion from EUR 268 million a year earlier, a gain of EUR 1.07 billion that shows how much profit quality recovered.

Gross margin widened to 50.0% in 2025 from 47.5% in 2024, while net income from continuing operations increased to EUR 764 million from a loss of EUR 75 million. Those changes matter more than a simple top-line comparison because they show both sales momentum and cleaner earnings conversion.

Profit recovery is the key

The 2025 numbers also show that Adidas moved from a difficult comparison base to a stronger earnings profile. Revenue growth of EUR 2.25 billion year on year and the swing in operating profit from EUR 268 million to EUR 1.34 billion are the two figures that best frame the stock.

That improvement also helps explain why the market tends to focus on margin durability rather than only unit growth. A 50.0% gross margin in 2025 gives the company room to absorb higher costs while still supporting earnings, and it creates a useful benchmark for the next reporting period.

Margins drive the story

Adidas's 2025 earnings mix gives a more useful read-through than a headline sales number alone. Operating profit of EUR 1.34 billion and net income of EUR 764 million indicate that management entered 2026 with a better earnings base than in the prior year.

For market watchers, that matters because the next quarter will be judged against a year in which revenue advanced 10.5% and gross margin reached 50.0%. If those levels hold near current trading, the stock should continue to be read through the lens of profitability rather than brand momentum alone.

Running shoes matter most

The product side still matters because Adidas remains tied to footwear, especially running and sport-lifestyle models that carry much of the brand's visibility. The company's latest annual reporting framework points investors back to segment-level execution, but the clearest current number remains the EUR 23.68 billion sales base and the EUR 1.34 billion operating profit.

That mix tells the story of a company with enough scale to absorb volatility and enough margin improvement to keep the equity case tied to execution. The business does not need a perfect quarter to matter; it needs the 2025 pattern to remain intact.

Market value remains the reference

Adidas stock is quoted in Frankfurt under Xetra with the ISIN DE000A1EWWW0, and the latest available annual data provide the anchor until the next market update is used. The 2025 revenue, operating profit, and gross margin figures are the most relevant dated metrics for comparing the next report against the last full year.

As a stock story, the key comparison is simple: EUR 23.68 billion in revenue, EUR 1.34 billion in operating profit, and 50.0% gross margin in 2025 versus a much weaker 2024 base. Those numbers define the starting point for the next move in the shares.

Adidas stock facts

• Company: adidas AG
• ISIN: DE000A1EWWW0
• Ticker: XETRA: ADS
• Trading venue: Xetra
• Sector / Industry: Consumer Discretionary / Footwear and Apparel
• Index membership: DAX