Adidas stock holds as 2025 results and 2026 guidance stay in focus
Published on 07/19/2026 at 20:28 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Adidas stock stayed linked to its 2025 reporting base, with Adidas AG (ISIN DE000A1EWWW0) posting EUR 23.68 billion in currency-neutral sales and EUR 1.34 billion in operating profit for fiscal 2025. The company also said gross margin reached 51.5% in 2025, giving investors a clear benchmark for the current valuation debate.
EUR 23.68 billion anchors the year
Those 2025 figures matter because they frame the scale of the business before the next reporting step. Operating profit of EUR 1.34 billion and gross margin of 51.5% show the earnings base Adidas entered 2026 with, while currency-neutral sales of EUR 23.68 billion set the size of the top line.
For a listed consumer brand, that combination is more useful than a vague growth narrative. The numbers show how much room there is for margin progress, which remains the key variable for the shares.
Margin at 51.5%
Adidas said the 51.5% gross margin in 2025 came on top of EUR 23.68 billion in sales, which is a concrete comparison between scale and profitability. The 2025 operating profit of EUR 1.34 billion gives that margin trend another anchor, because the business had already moved back into a sizable profit base.
That matters for the stock because higher-margin sales can support earnings faster than revenue alone. The market usually rewards that mix when it is visible in reported numbers rather than promises.
2025 annual figures and 2026 outlook
Adidas investors can review the latest annual report and investor material for the figures behind sales, profit, and margin.
Product demand still matters
For Adidas, the product layer still matters because revenue and margin ultimately depend on sell-through across footwear, apparel, and accessories. The 2025 report gives the clearest current reference point: EUR 23.68 billion in sales, EUR 1.34 billion in operating profit, and a 51.5% gross margin.
That is enough to frame the next move in the stock without leaning on speculation. Investors can measure any fresh update against those reported 2025 numbers and the company’s own 2026 starting point.
Adidas stock and the close
Adidas stock closed this update without a fresh quoted market price in the available evidence, so the most relevant market reference remains the company’s reported 2025 scale and profitability. The share story now runs through EUR 23.68 billion in sales, EUR 1.34 billion in operating profit, and a 51.5% gross margin as the 2026 comparison base.
Adidas company data
- Company: Adidas AG
- ISIN: DE000A1EWWW0
- Ticker: XETRA: ADS
- Trading venue: Xetra
- Sector / Industry: Consumer Discretionary / Footwear
- Index membership: DAX
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