Adidas starts second buyback tranche, shares give back recent gains on Xetra
23.06.2026 - 20:35:30 | ad-hoc-news.de
By Anna Wagner, Analysts & Consensus desk. Reviewed prior to publication on 2026-06-23, 20:30.
Adidas (DE000A1EWWW0) reported the start of the second tranche of its current share buyback program on 23 June 2026, with trading of the shares centered on Xetra as part of the DAX index. The sportswear group disclosed the new tranche in a capital market notification distributed via EQS this morning, signaling continued capital returns to shareholders.
What the capital notice shows
The capital market information published through EQS confirms that Adidas will repurchase additional shares under its existing buyback authorization, marking a second phase after the initial tranche completed earlier in the year. The notification dated 23 June 2026 indicates that transactions will be executed on regulated markets, including Xetra, in line with applicable EU and BaFin rules on market abuse and safe-harbor practices.
While the EQS release does not spell out the full euro volume of the second tranche, the continued buybacks follow Adidas’s previous communication that it intends to return excess cash in a disciplined manner alongside its regular dividend. The move comes as the company works to sharpen its portfolio and margin profile after a period of restructuring and inventory clean-up in key categories such as lifestyle footwear and performance apparel.
Analysts stay constructive
Analyst commentary on Adidas remains broadly constructive, with Royal Bank of Canada (RBC) reiterating its "Outperform" rating and setting a price target of 210 euros earlier in June, according to a dpa-AFX summary. This stance reflects expectation of margin improvements and brand strength in performance categories, even as competition from Nike and Puma stays intense in Europe and North America.
Other houses have taken a more differentiated view across the sector, with HSBC’s recent upgrade of Puma highlighting the relative valuation gap and competitive dynamics in sportswear. The mix of ratings leaves Adidas positioned as a core European consumer discretionary name with room for further execution gains, in a peer group that includes Nike on the NYSE and Puma on Xetra.
All news and analysis on the Adidas shares
Further disclosures, analyst updates and price data on Adidas are available in the dedicated topic section and on the group’s investor relations page.
The product behind the stock
Adidas generates most of its revenue from branded sports footwear and apparel, with flagship lines such as the Ultraboost running shoes and Predator football boots sold globally through wholesale and direct-to-consumer channels. The group also offers lifestyle collections under the Originals label, targeting fashion-conscious consumers who value the brand’s heritage in sneakers and tracksuits.
Where the shares trade today
Adidas shares (DE000A1EWWW0) last traded on Xetra at around 172 euros on 23 June 2026, with real-time indications on finanzen.net showing a mid-price of 172.10 euros in late afternoon trade. The stock’s recent range has spanned roughly 170.75 to 174.50 euros over the day, against a 52-week corridor between 129.95 and 174.50 euros.
Adidas shares at a glance
- Company: adidas AG
- ISIN: DE000A1EWWW0
- WKN: A1EWWW
- Ticker: ADS
- Trading venue: Xetra
- Price (as of 2026-06-23, 17:35): 171.10 EUR
- Market cap: approximately 31 billion EUR (as of 2026-06-23)
- Sector / industry: Consumer Discretionary - Apparel, Footwear & Accessories
- Index membership: DAX
- Next earnings date: not officially scheduled
This article is for informational purposes only and does not constitute investment advice, a buy or sell recommendation, or a solicitation to trade any securities. All data were obtained from sources considered reliable but cannot be guaranteed.
