Adidas sets sights on 2026 growth targets, shares in DAX sportswear peer comparison
27.06.2026 - 10:08:25 | ad-hoc-news.de
By Stefan Krueger, Long-Term & Business Model desk. Reviewed prior to publication on 2026-06-27, 10:08.
Adidas (DE000A1EWWW0) sharpened its medium-term ambition with a return to profitable growth in the first quarter of 2026, while remaining a heavyweight in the DAX alongside global peers Nike and Puma. Adidas Q1 2026 report The group is working toward higher margins and revenue expansion supported by product initiatives and a streamlined portfolio.
What recent numbers show
In its first-quarter 2026 update, Adidas reported a clear sales recovery and a marked improvement in profitability after the turnaround efforts of 2023 and 2024. Reuters coverage of Adidas Q1 2026 Management highlighted growth in running and Originals, as well as progress in clearing old inventory.
According to the company, gross margin improved thanks to fewer discounts and more full-price sales, while operating profit turned positive again in key regions. Adidas Q1 2026 report North America and Greater China contributed to the rebound after earlier weakness in those markets.
How analysts rate the stock
Analyst consensus compiled by MarketScreener shows that most research houses currently rate Adidas shares as a Buy or Hold, with Jefferies, among others, reiterating a positive stance and a price target of 190 euros per share in late June 2026. MarketScreener Adidas analyst overview Compared with Puma and Nike, analysts see Adidas benefitting from its stronger brand momentum in running and football ahead of major sports events.
On Xetra, Adidas shares remain a key consumer name in the DAX, drawing coverage from global banks such as Jefferies and Deutsche Bank, which monitor progress toward the company’s medium-term profitability targets. Jefferies Adidas rating summary The rating distribution reflects confidence in the ongoing margin recovery, even as competition in sportswear stays intense.
All news and analysis on the Adidas shares
Track financial reports, analyst opinions and price data for Adidas alongside its global sportswear peers.
How Adidas makes its money
Adidas generates the bulk of its revenue from sports footwear and apparel, with key franchises such as Ultraboost running shoes and the Samba and Gazelle lifestyle lines sold through wholesale partners and its own e-commerce channels. Adidas company profile The group also licenses its brand for accessories and collaborates with clubs and federations in football, basketball and other sports.
Where the shares trade today
The Adidas shares (DE000A1EWWW0) trade on Xetra at 186.50 euros as of 2026-06-26, 17:35, according to Deutsche Börse data. Boerse Frankfurt Adidas quote
Key data on the Adidas shares
- Company: adidas AG
- ISIN: DE000A1EWWW0
- WKN: A1EWWW
- Ticker: ADS
- Trading venue: Xetra
- Price (as of 2026-06-26, 17:35): 186.50 EUR
- Market cap: 32.4 billion EUR (as of 2026-06-26)
- Sector / industry: Consumer Discretionary / Apparel, Footwear & Accessories
- Index membership: DAX
- Next earnings date: 2026-07-30
This article is for informational purposes only and does not constitute investment advice or a solicitation to buy or sell any securities.
