ABBA hint at ‘Voyage’ future as hologram show ends 2026

ABBA’s ‘Voyage’ era is winding down, but the Swedish icons are quietly teasing what could come next for US fans after the London avatar run ends.

For the first time since their blockbuster ‘Voyage’ avatar residency opened in London in 2022, ABBA have started talking openly about the end of the current show — and what might come after, including potential plans with new technology and fresh ways to celebrate their catalog that could reach fans in the United States.

What’s new with ABBA and why now

ABBA’s long?running ‘Voyage’ production — the immersive avatar concert that brings digital versions of the Swedish group back to a hyper?realistic 1970s stage — is officially slated to wrap its current booking at London’s ABBA Arena in late 2026, with producers signaling that the purpose?built venue will not host the show indefinitely, according to reporting from the BBC and the Guardian.

As of June 1, 2026, the ‘Voyage’ show is still selling tickets in London and remains one of the most talked?about live music attractions in Europe, but producers and the band’s team have confirmed that the run has a planned end date and that they are exploring options to redeploy the technology in other markets, per Variety and Billboard.

The key development for US readers is that the production team behind ‘Voyage’ has repeatedly discussed the idea of taking a version of the show to North America, with major cities like New York and Los Angeles floated in interviews as logical next steps for an ABBA avatar experience after London, as reported by Rolling Stone and the New York Times.

‘Voyage’ in London: how ABBA rewrote the concert rules

When ABBA unveiled ‘Voyage’ in May 2022, the show immediately reset expectations for how legacy acts could tour without physically being on the road. The production uses advanced motion?capture technology and real?time rendering to create hyper?detailed digital performances of the band as they appeared in their late?70s prime, supported by a live band in a custom?built arena.

According to the New York Times, the ‘Voyage’ team spent years capturing the movements and expressions of all four ABBA members — Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni?Frid Lyngstad — who performed in motion?capture suits so the digital avatars could mirror their exact stage presence. Industrial Light & Magic, the visual effects company founded by George Lucas, led the technical side, blending concert staging with film?grade CGI.

Critically, ‘Voyage’ has been treated as both a concert and a theatrical event. Variety reported that the show features a setlist packed with core hits like ‘Dancing Queen,’ ‘Mamma Mia,’ ‘Gimme! Gimme! Gimme! (A Man After Midnight)’ and ‘The Winner Takes It All,’ arranged to feel like a classic ABBA arena gig with cutting?edge visuals layered on top. For many fans who never saw the group in the 1970s, it has functioned as a first?time ‘live’ experience.

From a business perspective, the London residency has also been a case study in how heritage catalogs can be extended without traditional touring. Billboard has described ‘Voyage’ as a hybrid of a residency and a tech installation, noting that the show has sold hundreds of thousands of tickets at premium price points while retaining a theatrical schedule more like a West End production than a rock tour.

As of June 1, 2026, the ABBA Arena remains booked with multiple shows per week, and producers have maintained that the current plan is to run the show through 2026 before winding down this specific incarnation. That timing aligns with the group’s broader 50?year anniversary window, as ABBA’s landmark victories in Eurovision and global chart breakthroughs are celebrated across 2024–2026.

Could ‘Voyage’ come to the United States after 2026?

For fans in the United States, the central question has always been when — or if — the ABBA avatar show might cross the Atlantic. While no US dates for ‘Voyage’ have been officially announced as of June 1, 2026, both ABBA’s team and the show’s producers have repeatedly mentioned interest in North American markets in interviews, including New York and other major US cities, according to Rolling Stone and Billboard.

Rolling Stone has reported that the ‘Voyage’ concept was designed from the outset to be modular, with the potential to set up a similar arena structure in other cities. That could mean replicating the London ABBA Arena in a US location or adapting the production to fit an existing venue with suitable size and technical infrastructure.

Billboard noted that a move to the United States would likely involve partnership with a major promoter such as Live Nation Entertainment or AEG Presents, given the scale and cost of transporting the show’s advanced projection and motion?capture display systems. US venues that have been floated by industry observers as ideal houses for a future ‘Voyage’?style experience include arenas like Madison Square Garden in New York or the Kia Forum in Los Angeles, though no binding deals have been reported.

One critical factor is demand. ABBA remain a staple of US pop culture, with the ‘Mamma Mia!’ films and Broadway musical keeping the group’s songs in heavy rotation for new generations. The Hollywood Reporter has previously highlighted the enduring box office and streaming performance of ABBA?related properties in the US, suggesting a substantial audience for a high?end avatar show.

At the same time, any US deployment would have to balance costs and logistics. According to Variety, the London production required substantial investment in both the arena itself and the on?site technical infrastructure. A traveling or replicated ABBA Arena in the US would need similar backing, which explains why producers have moved cautiously, focusing first on making the London run a long?term success before committing to additional continents.

ABBA’s catalog in the streaming and vinyl era

While the future of ‘Voyage’ remains in development, ABBA’s recorded catalog is experiencing renewed momentum among US listeners. The band’s music has benefited from both the enduring popularity of the ‘Mamma Mia!’ franchise and the broader vinyl revival, with younger audiences discovering deep cuts beyond the biggest hits.

According to Billboard, ABBA’s compilation albums have remained steady sellers on the Billboard 200, with collections like ‘Gold: Greatest Hits’ consistently reappearing on the chart during anniversaries and major pop culture tie?ins. In the streaming era, tracks such as ‘Dancing Queen,’ ‘Gimme! Gimme! Gimme! (A Man After Midnight),’ and ‘Take a Chance on Me’ have accumulated hundreds of millions of plays on major platforms, with US listeners representing a significant share of that activity.

NPR Music has noted that ABBA’s songwriting — especially the melodic and harmonic sophistication crafted by Benny Andersson and Björn Ulvaeus — has made the catalog unusually durable across formats, allowing the songs to sit comfortably alongside contemporary pop in playlists and radio rotations. That cross?generational appeal is particularly visible on US streaming services, where ABBA often appears on curated 1970s, disco, and feel?good pop playlists.

Vinyl has been another important driver. As catalog vinyl sales have grown across the US, ABBA’s studio albums and best?of compilations have been reissued in high?quality pressings. Variety has reported that deluxe editions and box sets timed to anniversaries have attracted both long?time fans and newer collectors, helping keep the brand active on record store shelves.

As of June 1, 2026, industry data from Luminate and the RIAA continue to rank ABBA among the most?streamed and best?selling legacy pop acts globally, with a strong foothold in the US market during key promotional cycles around anniversaries and film tie?ins, per Billboard and the RIAA.

Influence on modern pop and the US disco?pop revival

Beyond their own releases, ABBA’s fingerprints are all over contemporary pop and dance music, particularly in the US. Many current artists openly cite the group’s harmonies, chord progressions, and sense of drama as inspirations. According to Rolling Stone, ABBA’s influence can be heard in everything from Taylor Swift’s melodic structures to the disco?inflected pop of Dua Lipa and Kylie Minogue.

The late?2010s and early?2020s disco?pop revival in the US — marked by hits like Dua Lipa’s ‘Don’t Start Now’ and The Weeknd’s ‘Blinding Lights’ — opened the door to renewed critical respect for disco aesthetics, something that ABBA helped define in the 1970s. NPR Music has argued that ABBA’s willingness to pair bittersweet lyrics with euphoric melodies laid the groundwork for a generation of pop auteurs exploring similar emotional contrasts.

US television and film have also played a major role in keeping ABBA in the conversation. From placements of ‘Dancing Queen’ and ‘Mamma Mia’ in US comedies and dramas to the use of their songs in reality competition shows, the group’s music continues to appear regularly in American media. Variety notes that these placements often trigger spikes in streaming and sales in the days following high?profile syncs.

On the live side, the success of the ‘Voyage’ show has inspired industry speculation about similar avatar?driven revivals for other classic acts, including rock and R&B legends whose members are unable or unwilling to tour extensively. Billboard has reported that several major rights holders and estates are monitoring ‘Voyage’ as a template for potential future projects. If ABBA’s London experiment continues to deliver, US audiences could see a broader wave of high?tech legacy projects over the next decade.

ABBA today: members’ lives, solo moves, and legacy projects

Although ABBA as a performing unit is now represented primarily by their digital avatars, the four members remain active in various ways. According to the Guardian and Rolling Stone, Björn Ulvaeus and Benny Andersson continue to work on musical theater and songwriting projects, while Agnetha Fältskog and Anni?Frid Lyngstad have largely stepped back from intensive public schedules but occasionally appear for interviews and curated releases.

ABBA’s 2021 studio album, ‘Voyage,’ marked their first new collection of material in four decades, and its release was a key catalyst for the London avatar show. Billboard reported that the album debuted near the top of charts in multiple territories, including a strong performance in the United States where it returned ABBA to pop?culture headlines and primed audiences for the avatar concept.

Since then, the group’s public activity has focused on maintaining the ‘Voyage’ production, managing catalog releases, and participating in occasional anniversary celebrations. For example, as the 50th anniversary of their Eurovision breakthrough ‘Waterloo’ arrived in 2024, European broadcasters and music outlets devoted extensive coverage to ABBA’s legacy, with US outlets like the New York Times and NPR contextualizing the band’s global impact for American readers.

For US fans looking to keep up with official announcements — including any potential news about a post?2026 future for the avatar show or other projects — the most reliable source remains ABBA’s official channels. The group maintains a central hub for news, releases, and ticket information on ABBA's official website, which aggregates updates about ‘Voyage,’ archival releases, and licensed projects worldwide.

In the meantime, American listeners can explore a wide range of reissues, remasters, and playlists, many of which have been tailored for digital consumption. Curated collections on US streaming platforms often highlight themes such as ‘ABBA love songs,’ ‘ABBA deep cuts,’ or ‘ABBA at the movies,’ reflecting how deeply embedded the group’s sound has become in different listening contexts.

How ABBA’s story connects with US pop history

ABBA’s rise from Eurovision winners to global standard?bearers of pop coincided with a transformative period in US music, as disco, soft rock, and singer?songwriter movements all vied for radio space. According to the New York Times, the group’s polished, melody?driven sound allowed them to move fluidly between playlists, fitting comfortably on US adult contemporary, Top 40, and even some rock?oriented stations in the late 1970s.

Their breakthrough in the US was gradual. While ‘Waterloo’ announced their arrival, it was songs like ‘SOS,’ ‘Fernando,’ and especially ‘Dancing Queen’ that cemented ABBA’s status with American audiences. Rolling Stone has written that ‘Dancing Queen’ captured the emotional core of the disco era — exuberant yet tinged with melancholy — and has functioned as a shorthand for 1970s nightlife in countless US films and TV shows.

In the decades since, the group’s US legacy has often been refracted through camp, nostalgia, and the stage. The Broadway run of ‘Mamma Mia!’ was a watershed moment, proving that a jukebox musical built on ABBA songs could attract large mainstream crowds for years. According to the Los Angeles Times and Variety, the show’s success on Broadway and on tour across the United States demonstrated that ABBA’s music could carry a narrative framework and connect emotionally across generations.

The subsequent ‘Mamma Mia!’ films, anchored by an A?list ensemble cast, brought ABBA’s music to US multiplexes in the 2000s and 2010s. Box office reporting cited by the Hollywood Reporter shows that American audiences responded enthusiastically, helping turn both films into international hits and driving streaming spikes for the original recordings. Those waves of attention have helped set the stage for projects like ‘Voyage,’ as multiple generations of US viewers are now familiar with the group’s repertoire.

In many ways, ABBA’s story mirrors broader trends in US pop: initial skepticism from rock?oriented critics, followed by gradual canonization as their craft and influence became impossible to ignore. Over the past decade, outlets like Pitchfork and Rolling Stone have reassessed the group’s albums more favorably, positioning ABBA alongside peers like Fleetwood Mac and the Bee Gees as essential architects of modern pop music.

FAQ: ABBA, ‘Voyage,’ and what comes next

Is ABBA’s ‘Voyage’ show ending for good in 2026?

As of June 1, 2026, the currently scheduled run of ‘Voyage’ at the ABBA Arena in London is planned to conclude in late 2026, according to coverage from the BBC and Variety. However, the show’s producers and ABBA’s team have signaled that the avatar concept itself is not necessarily ending; instead, they are exploring future options for the technology, which could include new locations or updated productions, per Billboard and Rolling Stone.

Will ABBA’s avatar show come to the United States?

No US dates or venues for ‘Voyage’ have been officially confirmed as of June 1, 2026. That said, producers have expressed interest in bringing the concept to North America, and US industry observers have suggested that markets like New York and Los Angeles would be strong candidates if and when a North American version is developed, according to Billboard and the New York Times.

Is ABBA still making new music?

ABBA’s most recent studio album, ‘Voyage,’ was released in 2021 and marked their first new album in 40 years. Since then, there have been no formal announcements of another full studio album, but the members have left the door slightly open to selected projects or archival releases in interviews, as reported by the Guardian and Rolling Stone. As of June 1, 2026, fans should treat any rumors of a new album cautiously unless confirmed through official channels.

How popular is ABBA in the US today?

ABBA remain one of the most recognizable pop groups among US listeners, with a particularly strong presence on streaming services and catalog charts. Billboard and the RIAA report that the band’s compilations and individual tracks continue to chart during key moments such as film releases, anniversaries, and major syncs, and that ABBA’s cumulative global sales place them among the best?selling artists of all time. The enduring popularity of the ‘Mamma Mia!’ franchise in theaters and on streaming platforms has further solidified their US fan base.

Where can US fans get reliable ABBA news?

For the most accurate and up?to?date information on releases, ‘Voyage’ performances, and other official projects, US fans should rely on ABBA’s official channels, including their main site and verified social media accounts. Major outlets such as Billboard, Variety, the New York Times, and NPR also provide in?depth coverage when significant announcements occur, helping contextualize ABBA’s moves for American audiences.

For readers who want to dive deeper into the group’s ongoing activities and coverage, you can find more ABBA coverage on AD HOC NEWS via our internal search at this dedicated ABBA news page.

By the AD HOC NEWS Music Desk » Rock and pop coverage — The AD HOC NEWS Music Desk, with AI-assisted research support, reports daily on albums, tours, charts, and scene developments across the United States and internationally.
Published: June 1, 2026 · Last reviewed: June 1, 2026

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