A New Era of Austerity Dawns at Nestlé

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The winds of change are blowing with newfound force through the halls of Nestlé’s headquarters in Vevey. Under the leadership of Philipp Navratil, who assumed control in September, the consumer goods behemoth appears to be entering a phase of radical strategic realignment, with even former prestige assets now under scrutiny. The reported plan to divest the Blue Bottle Coffee chain is not a minor adjustment but a potential harbinger of the hard-nosed transformation shareholders have anticipated. Could this be the pivotal move that revitalizes the food giant?