Zacks raises Macy's forecast and keeps Macy's stock at Hold

Published on 10/02/2026 at 13:33 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Macy's posted USD 4.9 billion in second-quarter sales, up 1.10 percent year over year. Macy's stock costs EUR 20.36 after EUR 20.23, plus 0.64 percent.

Macy's, US55616P1049, Illustration mit AI erstellt.

Macy's (ISIN US55616P1049) stock was trading at EUR 20.36 at Lang & Schwarz on October 2, 2026 at 1:30 p.m. CEST, up 0.64 percent versus the EUR 20.23 prior close. On September 24, 2026, Zacks Research raised its fiscal 2027 earnings-per-share forecast from USD 2.13 to USD 2.34 and maintained a Hold rating, according to MarketBeat.

Forecast rises while Hold remains

The forecast change equals a 9.86 percent increase from the previous estimate, giving the latest analyst update a measurable earnings angle. The maintained Hold rating shows that the higher forecast did not change Zacks Research's stated stance on the company.

Guidance moves higher

On September 10, 2026, Macy's raised its fiscal 2026 guidance for net sales to USD 21.675 billion to USD 21.825 billion from USD 21.5 billion to USD 21.75 billion, according to Macy's.

The same release reported second-quarter 2026 total revenue of USD 5.1 billion, up from USD 5.0 billion in the second quarter of 2025, while GAAP diluted earnings per share rose to USD 0.62 from USD 0.31. Comparable sales increased 2.70 percent, and adjusted diluted earnings per share reached USD 0.63, up 14.00 percent year over year, according to CNBC.

Three nameplates support strategy

Macy's investor-relations site describes the business as a portfolio built around Macy's, Bloomingdale's and Bluemercury, with stores, websites and mobile applications supporting its omnichannel model. The strategy emphasizes store optimization, luxury growth and more scalable operations, according to Macy's.

EUR 20.36 in trading

Macy's was trading at EUR 20.36 at Lang & Schwarz on October 2, 2026 at 1:30 p.m. CEST, plus 0.64 percent versus the EUR 20.23 prior close. On the NYSE, the stock closed at USD 22.76 on October 1, 2026 at 4:00 p.m. EDT. Macy's market capitalization was USD 6.0 billion and its 52-week range was USD 16.41 to USD 26.59 as of October 1, 2026.