Yum! Brands announces KFC Coca-Cola switch: Yum! Brands stock costs EUR 133.93

Published on 10/20/2026 at 13:49 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Yum! Brands announced KFC's Coca-Cola switch for 2027 as Q2 revenue rose 12.2 percent to USD 2.17 billion. Yum! Brands stock costs EUR 133.93 on October 20, 2026.

KFC rollout and analyst caution

On October 15, 2026, Yum! Brands announced a Coca-Cola rollout for KFC U.S. beginning in January 2027.
Jefferies kept a USD 147.00 target on October 14, 2026, while cutting its 2026 earnings-per-share forecast to USD 6.09.
Yum! Brands stock traded at EUR 133.93 at 1:42 p.m. CEST at Lang & Schwarz on October 20, 2026.

Trading-Floor mit Konsumgüter-Charts, Symbolbild Yum! Brands Inc. US9884981013 — Börsen-Editorial mit Trading-Floor und Sektor-Charts illustriert Marktnotierung von Yum! Brands Inc. ISIN US9884981013, Illustration mit AI erstellt.

Yum! Brands (ISIN US9884981013) was trading at EUR 133.93 at Lang & Schwarz on October 20, 2026 at 1:42 p.m. CEST. The restaurant group had announced that KFC U.S. would replace PepsiCo beverages with Coca-Cola products from January 2027, a move that places the next test on customer traffic and restaurant execution.

Quarterly figures provide the operating baseline. Yum! Brands reported USD 2.17 billion in second-quarter 2026 revenue, up 12.2 percent year over year, while adjusted earnings per share came in at USD 1.62 versus a USD 1.58 consensus estimate, according to The Stock Observer. The revenue comparison makes the beverage change relevant because the rollout must eventually show up in established-store sales or average checks.

Three recent signals for Yum Brands

On October 6, 2026, Guggenheim cut its target from USD 180.00 to USD 155.00 while keeping a Buy rating, as reported by Benzinga. On October 14, 2026, Jefferies retained a USD 147.00 target and reduced its 2026 earnings-per-share forecast from USD 6.46 to USD 6.09, according to Yahoo Finance. On October 15, 2026, Yum! Brands announced the KFC U.S. beverage change, with all American locations expected to serve Coca-Cola products by spring 2027, according to Yahoo Finance.

What will the beverage reset test?

The key measure is whether the January 2027 start and spring 2027 completion translate into stronger KFC U.S. traffic, larger checks or better digital engagement. That operating evidence matters because Jefferies expects Yum! Brands' 2026 earnings per share at USD 6.09, below its earlier USD 6.46 forecast.

Stock price and investor dates

Yum! Brands is valued at USD 41.1 billion, while the primary listing is NYSE under ticker YUM. The next operating debate centers on the 2027 beverage rollout and whether the second-quarter revenue growth of 12.2 percent can be sustained as Taco Bell and Pizza Hut remain important earnings variables.

The Yum! Brands stock quote was EUR 133.93 at Lang & Schwarz on October 20, 2026 at 1:42 p.m. CEST. A dated Xetra closing reference was not established for the preceding trading day, so no percentage change is stated. The further course of trading is shown by the continuously updated real-time quote of Yum! Brands stock.