Wix.com integrates Stripe Link: Wells Fargo targets Wix.com stock at USD 64.00

Published on 10/18/2026 at 13:23 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Wix.com links Symphony to Stripe on October 15, 2026, for approved payments. Wix.com stock enters the third quarter after USD 563.06 million second-quarter revenue.

AI payments and analyst caution

Wix connected Symphony to Stripe on October 15, 2026, with a 10-minute approval window.
Second-quarter revenue reached USD 563.06 million, up 14.90 percent year over year.
Wells Fargo maintained a Hold rating and a USD 64.00 target on October 12, 2026.

WIX, IL0011301780, Illustration mit AI erstellt.

Wix.com connected its Symphony artificial intelligence agents to Stripe's Link wallet on October 15, 2026, enabling owner-approved payments with a 10-minute approval window, according to StockTitan. Wells Fargo maintained a Hold rating and a USD 64.00 price target on October 12, 2026, as reported by Markets Insider.

The Stripe connection moves Symphony from recommendations toward execution. Owners can approve inventory orders, invoice payments and other purchases through WhatsApp or SMS, while each transaction uses a capped virtual card or payment token. The commercial value will depend on whether users adopt these payment workflows beyond the initial rollout to customers with a US-based Link account.

Revenue grows as costs rise

Wix generated USD 563.06 million in revenue in the second quarter of 2026, up 14.90 percent from USD 489.93 million a year earlier, while GAAP net loss reached USD 76.36 million, according to Markets Insider. The contrast is important: sales expanded, but the bottom line moved from a USD 57.70 million profit in the comparable quarter to a loss.

What does the margin show?

Wix's second-quarter non-GAAP gross margin was 67 percent, down 3 percentage points year over year, as investment in BASE44 and higher artificial intelligence computing costs weighed on profitability, according to Zacks. The company expects lower artificial intelligence costs to support second-half operating-margin improvement, while sales and marketing spending remains elevated.

Three dated steps to watch

On August 4, 2026, Wix reported second-quarter revenue of USD 563.06 million. On August 11, 2026, it launched Symphony as one standalone multi-agent system for small and medium-sized businesses. On October 15, 2026, it added a 10-minute approval window to Stripe-connected payments.

The next reporting date

MarketBeat lists November 18, 2026, as Wix's next estimated earnings date and identifies Nasdaq as the company's primary exchange, ticker WIX, technology sector and IT Services industry.

AI execution becomes the test

The latest product step gives Wix a concrete way to test whether artificial intelligence can handle business actions, not only generate recommendations. The next earnings update should show whether revenue growth and cost control are moving in the same direction.

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