Williams Trading cuts target for Birkenstock stock to USD 27.00

Published on 10/20/2026 at 20:25 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Williams Trading cut its target to USD 27.00 on October 16, 2026. Birkenstock stock costs EUR 29.10 on October 20, 2026 at Lang & Schwarz.

Analyst target and company action

Williams Trading cut its Birkenstock target from USD 39.00 to USD 27.00 on October 16, 2026.
Birkenstock announced a USD 250.00 million accelerated share repurchase on October 19, 2026.
Birkenstock stock costs EUR 29.10 at Lang & Schwarz on October 20, 2026 at 8:17 p.m. CEST.
Birkenstock reported third-quarter revenue of USD 834.65 million, up 13.30 percent year over year.

BIRK, JE00BS44BN30, Illustration mit AI erstellt.

Williams Trading downgraded Birkenstock Holding plc from Hold to Sell and cut its price target from USD 39.00 to USD 27.00 on October 16, 2026, according to Investing.com. Birkenstock stock was trading at EUR 29.10 at Lang & Schwarz on October 20, 2026 at 8:17 p.m. CEST.

Williams Trading flags demand risks

The analyst firm said promotional activity was increasing in Europe and that wholesale accounts in the Americas were taking a more cautious approach to their 2027 plans. It also said Birkenstock's fiscal 2028 targets might not be met, while the company has set a fiscal 2028 revenue outlook of EUR 3.020 billion to EUR 3.183 billion, according to the same dated report.

The target cut puts Williams Trading's USD 27.00 valuation 17.51 percent below the USD 32.73 Nasdaq price cited in the report's market context. The comparison uses the US-dollar prices separately from the German euro quotation.

Buyback adds a company response

Birkenstock announced a USD 250.00 million accelerated share repurchase on October 19, 2026, according to the company's investor information page. The announcement described the transaction as a response to the gap between the share price and the group's fundamental performance, giving investors a separate capital-allocation signal from the analyst downgrade.

Revenue growth remains visible

Birkenstock's fiscal third-quarter revenue rose 13.30 percent year over year to USD 834.65 million, while earnings per share came in at USD 0.86 against a USD 0.88 consensus estimate, according to MarketBeat. Full-year 2026 earnings-per-share guidance was USD 2.22 to USD 2.40.

Valuation remains measurable

Birkenstock had a market capitalization of USD 5.8 billion and a price-to-earnings ratio of 15.82 on October 20, 2026. Its 52-week range was USD 29.93 to USD 50.73, placing the US-listed stock near the lower end of that range.

Stock price and investor view

The latest analyst action creates a clear split between operating growth and concerns about wholesale demand. The company response is more supportive on capital allocation, while the fiscal 2028 debate leaves the target range unusually wide.

Birkenstock was trading at EUR 29.10 at Lang & Schwarz on October 20, 2026 at 8:17 p.m. CEST. The further course of trading is shown by the continuously updated real-time quote of Birkenstock stock.