Wawel launches Michalki campaign as Wawel stock trades at EUR 161.50

Published on 10/20/2026 at 12:52 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Revenue fell 7.80 percent to PLN 302.43 million in first-half 2026. Wawel stock costs EUR 161.50 on October 20, 2026, while EBIT rose 54.30 percent.

Company and market markers

Wawel launched a Michalki campaign with four product variants on October 5, 2026.
First-half revenue reached PLN 302.43 million, while EBIT rose to PLN 42.22 million in 2026.
Wawel stock traded at EUR 161.50 at 12:45 p.m. CEST at Lang & Schwarz on October 20, 2026.

Wawel, PLWAWEL00013, Illustration mit AI erstellt.

Wawel (PLWAWEL00013) was trading at EUR 161.50 at Lang & Schwarz on October 20, 2026 at 12:45 p.m. CEST. The latest company event was a new Michalki marketing campaign, while first-half figures showed weaker revenue but much stronger EBIT.

On October 5, 2026, Wawel announced a multichannel campaign for Michalki. The promotion covers four variants, including Classic, White, Coconut and Protein, with television, digital, influencer and retail activity planned for the fall season.

Three dated steps shape the story

The chronology starts on August 21, 2026, when Wawel reported first-half revenue of PLN 302.43 million and EBIT of PLN 42.22 million, according to IT Boltwise. On September 30, 2026, the second-quarter figures included revenue of PLN 139.05 million and net income of PLN 18.90 million. The October 5, 2026 Michalki campaign followed as the latest dated company event.

What does the margin shift mean?

The first-half comparison is the key operating signal. Revenue fell 7.80 percent year over year to PLN 302.43 million, but EBIT increased 54.30 percent to PLN 42.22 million, according to IT Boltwise. That combination points attention toward operating profitability, product mix and cost control rather than revenue growth alone.

Next reporting date is October 29

The next substantiated company date is October 29, 2026, when Wawel is expected to publish its third-quarter results, according to Investing.com. That release will show whether the first-half improvement in EBIT extends into another reporting period.

Quote reflects a mixed operating picture

Wawel is listed on the GPW under ticker WWL.WA and operates in the consumer staples and confectionery sector, according to Global Banking and Finance Review. Its reported first-half revenue decline contrasts with the sharp EBIT increase, leaving the October results as the next concrete test of earnings quality. Wawel stock was trading at EUR 161.50 at Lang & Schwarz on October 20, 2026 at 12:45 p.m. CEST.

The further course of trading is shown by the continuously updated real-time quote of Wawel stock.