Wall Street Zen downgrades Zumiez stock to Strong Sell on demand pressure

Published on 10/15/2026 at 12:35 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Wall Street Zen cut Zumiez to Strong Sell on September 19, 2026. ZUMZ stock costs EUR 12.60 on October 15, 2026.

Operating pressure and analyst action

Zumiez reported USD 208.96 million in second-quarter revenue on September 10, 2026.
Wall Street Zen changed its rating from Sell to Strong Sell on September 19, 2026.
Zumiez stock trades at EUR 12.60 at 12:31 p.m. CEST at Lang & Schwarz on October 15, 2026.

ZUMZ, US9898171015, Illustration mit AI erstellt.

Zumiez Inc. (ISIN US9898171015) was trading at EUR 12.60 at Lang & Schwarz on October 15, 2026, while Wall Street Zen had downgraded the stock to Strong Sell on September 19, 2026, according to MarketBeat. The latest quarterly figures show why the rating debate remains centered on demand and margins.

Recent results show pressure

For the second quarter of fiscal 2026, Zumiez reported revenue of USD 208.96 million, down 2.5 percent from USD 214.3 million in the year-earlier quarter. The company posted a net loss of USD 2.743 million and diluted earnings per share of minus USD 0.17, compared with a loss of USD 0.06 a year earlier, according to Zacks.

Gross profit fell 2.9 percent to USD 73.9 million from USD 76.0 million, and gross margin narrowed to 35.3 percent from 35.5 percent in the second quarter of fiscal 2025. Footwear accounted for 70 percent of the U.S. sales decline during the quarter and back-to-school period, Zacks reported on September 11, 2026.

What does the guidance mean?

The next-quarter outlook points to a narrow profit range. Zumiez expects fiscal third-quarter earnings per share between USD 0.00 and USD 0.10, compared with USD 0.55 in the prior-year quarter. The company also expects net sales of USD 222 million to USD 226 million for the period ending October 31, 2026, according to Simply Wall St.

Three recent developments

On September 10, 2026, Zumiez reported second-quarter revenue of USD 208.96 million. On September 11, 2026, the company gave third-quarter sales guidance of USD 222 million to USD 226 million and earnings per share guidance of USD 0.00 to USD 0.10. On September 19, 2026, Wall Street Zen moved its rating from Sell to Strong Sell, while Weiss Ratings separately moved its rating from Sell to Hold, MarketBeat reported.

Next date for investors

The next substantiated operating date is October 31, 2026, the end of the period covered by the company's third-quarter sales guidance. That date matters because the guidance range implies a test of whether product changes can offset the footwear weakness reported for the second quarter.

Stock price in euros

Zumiez stock was trading at EUR 12.60 at Lang & Schwarz on October 15, 2026 at 12:31 p.m. CEST. The Nasdaq quote was last at USD 14.12 on October 14, 2026 at 4:00 p.m. ET, according to the structured market quote.

The further course of trading is shown by the continuously updated real-time quote of Zumiez stock.