Wall Street Zen downgrades Wix.com to Hold: 23 analysts rate Wix.com stock

Published on 10/05/2026 at 12:22 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Wix.com stock costs EUR 64.80 on October 5, 2026, versus EUR 64.50. Second-quarter revenue reached USD 563.10 million, 14.90 percent above prior year.

WIX, IL0011301780, Illustration mit AI erstellt.

Wix.com (ISIN IL0011301780) was downgraded from Buy to Hold by Wall Street Zen in a report issued October 4, 2026, and 23 analysts are now split between 11 Buy, 10 Hold and 2 Sell ratings, MarketBeat reports. Wix.com stock was trading at EUR 64.80 at Lang & Schwarz on October 5, 2026 at 12:14 p.m. CEST, plus 0.47 percent versus the EUR 64.50 prior close.

Analyst split meets fresh growth

The downgrade gives investors a clear counterpoint to Wix's recent operating performance. Yahoo Finance reported on September 30, 2026 that Wix generated USD 563.10 million in revenue in the second quarter of 2026, up 14.90 percent year over year and 1.90 percent above analyst expectations.

The comparison matters because growth was accompanied by continued investment in artificial intelligence. Investing.com reported on September 21, 2026 that StoneX maintained a Buy rating and a USD 110.00 price target after reviewing the Base44 AI platform with Wix investor-relations leadership.

Base44 raises the margin question

StoneX cited Base44's quality, speed, utilization mix and credit consumption as evidence of improving unit economics, while Wix's second-half gross-margin framework stood at 60 percent, according to Investing.com on September 21, 2026. The same report identified a USD 50.00 million bookings headwind in the Partners channel, concentrating the risk among smaller agencies and freelancers.

That combination leaves the market weighing two different signals. Revenue exceeded consensus in the second quarter, but the analyst downgrade shows that execution in AI monetization and partner demand still determines how much of that growth reaches operating income and free cash flow.

Wix stock trades at Lang & Schwarz

Wix.com stock was trading at EUR 64.80 at Lang & Schwarz on October 5, 2026 at 12:14 p.m. CEST, up 0.47 percent versus the prior close of EUR 64.50. The movement is below the threshold for a directional headline, keeping the rating change and second-quarter figures at the center of the investor discussion.