Wall Street Zen cuts Wix.com stock to Hold

Published on 10/06/2026 at 11:06 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Second-quarter adjusted earnings per share was USD 1.39 versus USD 1.13 consensus. Wix.com stock costs EUR 66.00 on October 6, 2026 after EUR 66.10, minus 0.15 percent.

WIX, IL0011301780, Illustration mit AI erstellt.

Wix.com (ISIN IL0011301780) was trading at EUR 66.00 at Lang & Schwarz on October 6, 2026 at 11:01 a.m. CEST, minus 0.15 percent versus EUR 66.10. According to MarketBeat on October 4, 2026, Wall Street Zen downgraded Wix.com from Buy to Hold.

Wall Street Zen turns more cautious

The rating change adds a fresh counterweight to Wix.com's latest operating numbers. MarketBeat reported adjusted earnings per share of USD 1.39 for the second quarter of 2026, above the USD 1.13 consensus estimate. The same report said quarterly revenue rose 14.90 percent year over year to USD 563.06 million.

That combination gives the downgrade a specific tension: Wix is still expanding its top line, while the rating action points to a more cautious view of the share's valuation and execution risks. The operating trend is therefore stronger than a simple Hold label suggests, but the earnings comparison remains the more important test for the next report.

Revenue growth meets a mixed consensus

Analyst opinion is divided rather than uniformly negative. MarketBeat counted 11 Buy, 10 Hold and 2 Sell ratings, producing an average target of USD 91.29.

A separate MarketBeat report said Needham raised its target from USD 80.00 to USD 95.00 on September 23, 2026 and kept a Buy rating. The target revision shows why the current consensus is not a single-direction signal: one analyst action became more cautious, while another still assigned a higher valuation.

Wix's investor-relations page identifies the company as a NASDAQ-listed software platform with ticker WIX and describes its products as tools for creating, managing and growing a digital presence, according to Wix.com.

Wix.com stock stays near EUR 66

Wix.com was trading at EUR 66.00 at Lang & Schwarz on October 6, 2026 at 11:01 a.m. CEST, down 0.15 percent versus the prior close of EUR 66.10 on October 5, 2026. The primary-market quote was USD 74.06 on NASDAQ at 4:00 p.m. EDT on October 5, 2026, while the 52-week range was USD 40.16 to USD 153.50 and market capitalization was USD 3.9 billion as of October 6, 2026.