Vipshop director sells 181 shares from Vipshop stock holdings

Published on 10/18/2026 at 13:31 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

A Form 4 dated October 13, 2026 says Chun Liu sold 181 shares. J.P. Morgan kept Buy on Vipshop stock with a USD 16.00 target.

Recent filings shape the picture

Vipshop director Chun Liu sold 181 Class A ordinary shares on October 13, 2026, in a tax-withholding transaction.
Second-quarter 2026 revenue reached CNY 24,707.1 million versus CNY 25,806.4 million a year earlier.
Vipshop is scheduled to report its next earnings on November 19, 2026.

VIPS, US92763W1036, Illustration mit AI erstellt.

Vipshop director Chun Liu sold 181 Class A ordinary shares from Vipshop stock holdings on October 13, 2026, in a transaction tied to tax withholding. The filing describes the sale as sell-to-cover activity connected with restricted-share vesting, rather than a discretionary disposal, according to StockTitan.

Insider filing adds a dated signal

The Form 4 reported a sale price of USD 63.8505 per share and direct holdings of 5,938 Class A ordinary shares after the transaction. It also listed 10,113 shares held indirectly through Big dream investments Limited, a controlled corporation of Chun Liu.

The filing is the latest dated event in a sequence that includes Vipshop's second-quarter results on August 25, 2026, J.P. Morgan's October 13, 2026 target update, and the October 13, 2026 insider transaction. The sale therefore sits alongside both operating data and analyst reassessment.

What does the earnings picture show?

Vipshop reported CNY 24,707.1 million of revenue and CNY 4,306.2 million of net income for the second quarter of 2026, compared with CNY 25,806.4 million and CNY 1,489.7 million in the second quarter of 2025. Simply Wall St said the figures paired lower sales with a higher net margin of 17.4 percent, versus 5.8 percent a year earlier.

On October 13, 2026, J.P. Morgan analyst Alex Yao maintained a Buy rating and set a USD 16.00 price target, according to Markets Insider. The report also cited a USD 15.92 average consensus target, while the company faces a softer revenue trend in the latest reported quarter.

Next reporting date is November 19

The next scheduled earnings date is November 19, 2026, according to Kaplio. That date gives investors a defined checkpoint for revenue, margin and the effect of the third-quarter outlook.

NYSE quote and company profile

The last NYSE quote stood at USD 12.86 on October 16, 2026 at 4:00 p.m. ET. The market capitalization was USD 6.1 billion, while the 52-week range was USD 12.02 to USD 20.49 on that date. Vipshop operates an off-price retail platform in China, selling branded goods through online and offline channels.