Ulta Beauty adds ChatGPT plug-in. Analysts set USD 627.83 for Ulta Beauty stock
Published on 10/20/2026 at 14:10 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSDigital retail and valuation
- Simply Wall St described the ChatGPT shopping partnership on October 20, 2026.
- Second-quarter sales reached USD 3.04 billion for the period ended August 1, 2026.
- Ulta Beauty stock was trading at EUR 527.20 at 2:04 p.m. CEST at Lang & Schwarz on October 20, 2026.
- Ulta Beauty is scheduled to report third-quarter 2026 results on December 3, 2026.
Ulta Beauty added a ChatGPT powered shopping plug-in, while analysts cited a USD 627.83 average target for Ulta Beauty stock. Simply Wall St described the partnership on October 20, 2026, and MarketBeat reported the average target from 32 analysts on October 17, 2026.
Three company events shape the story
On August 27, 2026, Ulta Beauty reported second-quarter net sales of USD 3.04 billion for the period ended August 1, 2026, up 8.90 percent year over year. Diluted earnings per share reached USD 6.55, while operating income rose 10.10 percent to USD 379.6 million, according to Ulta Beauty. On October 14, 2026, the Ulta Beauty Charitable Foundation marked 10 years of community impact. On October 20, 2026, the ChatGPT shopping partnership became the latest development tied to the retailer's digital strategy.
What does the digital push change?
Simply Wall St said Ulta Beauty has about 47 million active loyalty members and that roughly 95 percent of sales are tied to the program. The plug-in connects product discovery with checkout through Ulta's website or app, giving the retailer another route to use loyalty data across stores and digital channels.
The main investor question is execution. Personalization can support conversion, basket size and marketing efficiency, while the broader project slate includes marketplace, media, wellness and international expansion. For valuation, the current consensus target of USD 627.83 sits alongside a 12-month Moderate Buy view based on 24 buy ratings and 8 holds, according to MarketBeat.
Next results date is December 3
Ulta Beauty lists December 3, 2026, as the date for its third-quarter 2026 earnings conference call. The next report will test whether the 8.90 percent second-quarter sales growth and 3.80 percent comparable-sales increase are carrying into the holiday period.
Stock trades above its second-quarter base
Ulta Beauty stock was trading at EUR 527.20 at Lang & Schwarz on October 20, 2026 at 2:04 p.m. CEST. The primary listing is Nasdaq, where the stock closed at USD 591.62 on October 19, 2026.
The further course of trading is shown by the continuously updated real-time quote of Ulta Beauty stock.
Ulta Beauty stock facts
- Company: Ulta Beauty, Inc.
- ISIN: US90384S3031
- Ticker: ULTA
- Primary exchange: Nasdaq
- Price Lang & Schwarz (as of October 20, 2026, 2:04 p.m. CEST): EUR 527.20
- Sector / Industry: Consumer Cyclical / Specialty Retail
- Market capitalization: USD 25.4 billion (as of October 17, 2026)
- 52-week range: USD 443.60-714.97 (as of October 17, 2026)
Market context: Market report S&P 500.
