UBS cuts target for The Trade Desk stock from USD 16 to USD 15

Published on 10/20/2026 at 13:25 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Q2 revenue rose 3.00 percent to USD 715.06 million. The Trade Desk stock costs EUR 10.98 on October 20, 2026, 1.01 percent above Xetra close.

Targets meet a weaker quarter

UBS kept its Buy rating and cut the target from USD 16.00 to USD 15.00 on October 14, 2026.
Second-quarter revenue reached USD 715.06 million, up 3.00 percent year over year.
The Trade Desk stock trades at EUR 10.98 at 1:16 p.m. CEST at Lang & Schwarz on October 20, 2026, 1.01 percent above the Xetra close of October 19, 2026.

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The Trade Desk stock (ISIN US88339J1051) trades at EUR 10.98 at Lang & Schwarz on October 20, 2026 at 1:16 p.m. CEST, 1.01 percent above the Xetra close of October 19, 2026 at EUR 10.87. UBS cut its price target from USD 16.00 to USD 15.00 while retaining a Buy rating on October 14, 2026, according to MarketScreener.

Three events reset expectations

The Trade Desk reported second-quarter 2026 revenue of USD 715.06 million and adjusted earnings per share of USD 0.34 on August 6, 2026. The figures and the revenue outlook were reported by MarketBeat.

On October 13, 2026, The Trade Desk expanded its connected television offering in Italy with Skydance Pause Ads on HBO Max and discovery+, according to the company release published on The Trade Desk. The format is offered through Programmatic Guaranteed, adding inventory that viewers encounter when they pause content.

UBS then lowered its target on October 14, 2026 from USD 16.00 to USD 15.00 while keeping the Buy rating. The cut puts execution and advertiser demand ahead of product expansion in the near-term valuation debate.

What does the target cut mean?

The lower target matters because the latest quarter delivered only 3.00 percent year-over-year revenue growth, while adjusted earnings per share came in at USD 0.34. The next test is the September quarter, for which The Trade Desk is expected to report revenue of USD 650.94 million and earnings per share of USD 0.0489.

Next reporting date

The next substantiated company date is November 5, 2026, when The Trade Desk is expected to report third-quarter 2026 results after the market close, according to MarketBeat. The conference call is scheduled for 5:00 p.m. ET.

Stock remains near its yearly low

The Nasdaq-listed stock closed at USD 12.26 on October 19, 2026. Its 52-week range was USD 11.62 to USD 55.11, and its market capitalization was USD 5.8 billion on that date. The contrast leaves the next revenue print as the clearest test of whether the new CTV inventory can offset slower advertising demand.

The Trade Desk stock was trading at EUR 10.98 at Lang & Schwarz on October 20, 2026 at 1:16 p.m. CEST, 1.01 percent above the Xetra close of October 19, 2026 at EUR 10.87. The further course of trading is shown by the continuously updated real-time quote of The Trade Desk stock.