BRP, CA05577W2004

UBS cuts target for BRP stock to USD 60.33

Published on 10/15/2026 at 20:03 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

BRP's market capitalization stood at USD 4.0 billion on October 15, 2026. BRP stock costs EUR 49.56 on October 15, 2026 at 7:59 p.m. CEST.

Analyst target and valuation

UBS set a USD 60.33 target for BRP on October 7, 2026.
BRP's market capitalization was USD 4.0 billion and its P/E ratio was 52.95 on October 15, 2026.
BRP stock traded at EUR 49.56 at 7:59 p.m. CEST at Lang & Schwarz on October 15, 2026.
Polaris had a USD 3.1 billion market capitalization and a negative P/E ratio of 11.63 on October 15, 2026.

BRP, CA05577W2004, Illustration mit AI erstellt.

UBS cut its target for BRP from USD 68.00 to USD 60.33 while maintaining a Hold rating in a report dated October 7, 2026, according to Yahoo Finance. The target is 8.53 percent above BRP's USD 55.59 quote on October 15, 2026. BRP was trading at EUR 49.56 at Lang & Schwarz on October 15, 2026 at 7:59 p.m. CEST.

Valuation carries the main signal

BRP's market capitalization was USD 4.0 billion on October 15, 2026, while its price-to-earnings ratio stood at 52.95. The figures put valuation at the center of the stock report, with the latest UBS target below the broader USD 84.00 average target cited by MarketBeat on October 14, 2026.

Recreational vehicles shape the profile

BRP develops powersports vehicles and marine products under brands including Can-Am, Sea-Doo and Ski-Doo. Its business spans all-terrain vehicles, side-by-side vehicles, snowmobiles, personal watercraft, boats, engines and related parts and accessories.

Comparison with peers

BRP: P/E 52.95, market capitalization USD 4.0 billion
Polaris (NYSE, USD): plus 6.08 percent, P/E minus 11.63, market capitalization USD 3.1 billion
Brunswick (NYSE, USD): plus 5.49 percent, P/E minus 50.18, market capitalization USD 4.2 billion

What the target means for valuation

The UBS target gives investors a dated benchmark for BRP's valuation, while the broader consensus remains higher at USD 84.00. BRP's market capitalization is between those of Polaris and Brunswick, but its positive P/E ratio contrasts with the negative ratios reported for both peers on October 15, 2026.

Price stays in the market frame

BRP's current euro quotation remains the cleanest reference for German investors. The price stood at EUR 49.56 at Lang & Schwarz on October 15, 2026 at 7:59 p.m. CEST.

The further course of trading is shown by the continuously updated real-time quote of BRP stock.