Trip.com Group stock edges higher as Citi and other analysts reaffirm bullish targets

Published on 09/19/2026 at 12:58 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Trip.com Group stock closed at USD 40.68 on September 18, 2026, with analysts’ average target of USD 58.37 pointing to significant upside. Citi and UOB Kay Hian reiterated Buy ratings this week with higher Hong Kong price targets on the shares.

CTRP, US2282371023, Illustration mit AI erstellt.

Trip.com Group Ltd. stock (ISIN US2282371023) closed at USD 40.68 on Nasdaq on September 18, 2026, up 0.79%, as fresh analyst commentary continues to point to notable upside for the online travel platform.

Analysts stay bullish into holiday travel season

According to a Chinese-language market overview on September 19, 2026, Trip.com Group’s American depositary shares (ticker TCOM) finished trading on September 18, 2026, at USD 40.68, representing a 0.79% daily gain and a reported trading volume of about 3,841,500 shares.Sohu The same overview cites an average analyst price target of USD 58.37 per share, with individual targets ranging from USD 41.99 to USD 67.99, implying roughly 43.5% upside from the September 18, 2026 closing price when compared numerically.

In the Hong Kong listing, Citi maintained its Buy rating on Trip.com Group Ltd. and set a new price target of HKD 475.80 in a report dated September 16, 2026, while the shares had most recently closed at HKD 323.20.TipRanks This target represents a potential gain of about 47.3% versus that close, underlining how international analysts view the stock as undervalued ahead of major travel holidays in China.

Citi and UOB Kay Hian targets support valuation case

The same Citi note places Trip.com Group within a Strong Buy consensus, with a Hong Kong dollar price target consensus of HKD 457.03 that stands about 41.4% above the latest quoted level of HKD 323.20.TipRanks For investors, the gap between current prices and the clustered analyst targets is an important part of the equity story, suggesting that much of the expected travel rebound and international expansion may not yet be fully reflected in the share price.

In a separate report released on September 17, 2026, UOB Kay Hian also reaffirmed its Buy stance on Trip.com Group with a Hong Kong price target of HKD 508.00, again materially above the HKD 323.20 level referenced in recent trading.TipRanks Taken together, the HKD 475.80 Citi target and the HKD 508.00 UOB Kay Hian target sit roughly 47% to 57% above the latest Hong Kong closing price, signaling consistent confidence from regional brokers despite macroeconomic and weather-related headwinds mentioned in sector commentary.

Sector dynamics and strategic initiatives provide backdrop

Sector analysis from Citi highlights that Chinese online travel agencies, including Trip.com Group, are entering the Mid-Autumn Festival and early October holiday period with only moderate overall demand but some signs of improvement in August, as well as potential for extended vacations when public holidays are close together.Oriental Daily Citi expects Trip.com Group’s adjusted operating margin in the third quarter to narrow by about 200 basis points year-on-year as commission rate and demand base pressures remain, with some further narrowing in the fourth quarter, yet it still forecasts that Trip.com Group’s performance in 2027 could outperform peers as those pressures gradually ease.

Against this backdrop of tightening margins but resilient demand, Trip.com Group is also working on new technology partnerships. As regional media report on September 19, 2026, the company is collaborating with Mastercard and Network International to expand TripGenie, its AI-powered travel assistant, adding agentic-commerce features designed to support travellers from search through booking and payment.Ahram Online The collaboration aims to enhance booking experiences for selected travel services, with a phased rollout and commercial launch expected in early 2027, which could support Trip.com Group’s international revenue growth and customer engagement over time.

Stock level and market data for Trip.com Group

On the United States primary listing for Trip.com Group Ltd., the reference price for investors is the Nasdaq closing level. As mentioned earlier, the ADRs ended trading on Nasdaq at USD 40.68 on September 18, 2026, with a daily gain of 0.79% versus the prior close and a reported trading volume of around 3.84 million shares.Sohu With the consensus analyst target at USD 58.37, the stock trades noticeably below the average valuation implied by covering analysts, leaving a substantial numerical gap that many market participants will watch closely through the upcoming holiday travel season.