TLRY, US88688T2096

Tilray backs BrewDog growth campaign and Tilray Brands stock trades at EUR 3.34

Published on 10/08/2026 at 12:31 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Tilray backs BrewDog with GBP 50 million in fresh investment. Tilray Brands stock costs EUR 3.34 on October 8, 2026, down 0.30 percent.

TLRY, US88688T2096, Illustration mit AI erstellt.

Tilray Brands (ISIN US88688T2096) was trading at EUR 3.34 at Lang & Schwarz on October 8, 2026 at 12:20 p.m. CEST, down 0.30 percent versus the EUR 3.35 prior close. The company had backed a BrewDog growth campaign announced on September 22, 2026, with GBP 50 million invested across operations, working capital, people and the platform, according to Tilray.

BrewDog investment sets the tone

The campaign was presented as a new chapter for BrewDog under Tilray ownership, with activity across advertising, bars, supermarkets and trade channels. Tilray said the campaign launched on September 21, 2026, and included a letter distributed in 70,000 copies of City AM, according to the company release.

The release also said Tilray had reopened 16 BrewDog bars and introduced 24 Tilray-owned American craft beers into BrewDog bars. That combination gives the beverage business a concrete operating angle beyond cannabis, although the campaign itself does not quantify expected revenue or profit.

Revenue beat, loss remains the counterweight

Tilray reported USD 281.71 million of revenue in the fourth quarter of fiscal 2026, versus USD 246.30 million consensus, while diluted EPS was negative USD 0.43 against negative USD 0.01 expected, according to MarketBeat. Revenue therefore exceeded consensus by 14.41 percent, but the per-share loss was USD 0.42 wider than expected.

Tilray was scheduled to release results for the first fiscal quarter ended August 31, 2026, on October 8, 2026, according to Tilray. MarketBeat listed consensus expectations of negative USD 0.19 earnings per share and USD 266.57 million revenue for that quarter, with actual results shown as pending.

Stock stays near its yearly low

The Nasdaq-listed stock had a USD 3.54 to USD 23.20 52-week range as of October 7, 2026, while market capitalization stood at USD 415.5 million. The gap between the latest USD 3.71 primary-market quote and the yearly high underlines how much the market still values near-term losses against the companys broader beverage and cannabis portfolio.

Tilray operates across cannabis, beverage alcohol, wellness and consumer products, with more than 40 brands in over 20 countries. For investors, the next reported quarter matters because the BrewDog strategy adds operating scale, while the prior quarter shows that revenue growth has not yet removed the earnings pressure.

EUR 3.34 at Lang & Schwarz

Tilray Brands stock was trading at EUR 3.34 at Lang & Schwarz on October 8, 2026 at 12:20 p.m. CEST, down 0.30 percent versus the EUR 3.35 prior close at Lang & Schwarz on October 7, 2026. The further course of trading is shown by the continuously updated real-time quote of Tilray Brands stock.