StoneX keeps Buy rating for Wix.com stock at USD 110.00 target

Published on 10/15/2026 at 13:01 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Q2 revenue reached USD 563.06 million, up 14.90 percent. Wix.com stock was trading at EUR 65.70 at Lang & Schwarz on October 15, 2026.

AI margin strategy shapes the outlook

StoneX maintained a USD 110.00 price target on September 21, 2026.
Wix.com reported USD 563.06 million in second-quarter revenue in 2026.
Wix.com stock was trading at EUR 65.70 at 12:52 p.m. CEST at Lang & Schwarz on October 15, 2026.

WIX, IL0011301780, Illustration mit AI erstellt.

Wix.com (ISIN IL0011301780) drew a USD 110.00 price target from StoneX on September 21, 2026, while the research firm kept its Buy rating after meeting the company. Investing.com The stock was trading at EUR 65.70 at Lang & Schwarz on October 15, 2026 at 12:52 p.m. CEST.

AI margins set the test

The StoneX view centered on Base44, Wix's AI-powered application platform. The company said its internal Base1 model should support a 60.00 percent non-GAAP gross margin for Base44 in the second half of 2026, while the savings are being reinvested in sales and marketing. Yahoo Finance

That strategy creates a clear tension between growth spending and near-term profitability. In the second quarter of 2026, Wix reported revenue of USD 563.06 million, an increase of 14.90 percent from the prior-year period, while adjusted earnings per share reached USD 1.39 against a USD 1.13 consensus estimate. Yahoo Finance

Three dates show the progression

On May 13, 2026, first-quarter revenue was USD 541.2 million; on August 4, 2026, second-quarter revenue reached USD 563.1 million; and on September 21, 2026, StoneX reiterated a Buy rating with a USD 110.00 target. GetSignal Investing.com

What comes next for earnings?

The next reported date listed for Wix is November 18, 2026, covering the third quarter of 2026. GetSignal That report will test whether the company can convert Base44 investment and lower inference costs into the operating leverage implied by its margin plan.

Stock price and investor frame

For investors, the central question is whether Wix can sustain double-digit revenue growth while funding its AI expansion. Its second-quarter revenue growth and adjusted earnings beat provide the operating evidence behind the StoneX view, but the plan also depends on disciplined sales and marketing investment.

Wix.com was trading at EUR 65.70 at Lang & Schwarz on October 15, 2026 at 12:52 p.m. CEST. The further course of trading is shown by the continuously updated real-time quote of Wix.com stock.