Sprout Social publishes holiday survey: what it means for Sprout Social stock

Published on 10/02/2026 at 03:58 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Sprout Social reported USD 123.85 million in the second quarter of 2026. Sprout Social stock delivered USD 0.26 adjusted earnings per share versus USD 0.16 consensus.

SPT, US85209W1099, Illustration mit AI erstellt.

Sprout Social (ISIN US85209W1099) published its Q3 2026 Pulse Survey on September 16, 2026, finding that 56.00 percent of consumers planned to reduce holiday spending. The result gives Sprout Social stock a measurable demand backdrop as brands plan seasonal campaigns, according to Sprout Social.

Survey points to social commerce

The survey found that 69.00 percent of respondents were concerned about tariff-related price increases, while 57.00 percent were open to purchasing directly within social applications. Another 70.00 percent said they were comfortable with brands using artificial intelligence tools for faster customer responses.

Those figures support the company's positioning in social management, analytics, customer care and automation. They also show the commercial tension in the survey: consumers are more cautious on spending, but social platforms remain central to discovery and service.

Second-quarter revenue beat estimates

Sprout Social reported USD 123.85 million of revenue in the second quarter of 2026, above the USD 122.19 million consensus estimate. Adjusted earnings per share was USD 0.26 versus USD 0.16 expected, according to MarketBeat.

For the third quarter of 2026, Sprout Social provided adjusted earnings-per-share guidance of USD 0.29 to USD 0.30. Its full-year 2026 adjusted earnings-per-share guidance stood at USD 1.11 to USD 1.15, keeping profitability as the key test after the quarterly beat.

Analyst target remains above Nasdaq quote

MarketBeat reported a consensus Hold rating and a USD 10.43 average target, with nine brokerage opinions in its cited overview. The same report said Barclays raised its target from USD 9.00 to USD 12.00 on August 11, 2026, while Morgan Stanley lifted its target from USD 10.00 to USD 11.00 on August 13, 2026.

The next scheduled earnings date listed for Sprout Social is November 4, 2026, according to Yahoo Finance. That report should provide the next quantified check on whether the survey's engagement trends are translating into subscription growth.

Prior close is EUR 9.23

The last completed Lang & Schwarz reference for SPT is the prior close of EUR 9.23 on September 30, 2026. On Nasdaq, the stock was last at USD 10.38 on October 1, 2026 at 4:00 p.m. ET in the after-hours data context, with a market capitalization of USD 623.9 million and a 52-week range of USD 4.92 to USD 12.89.