Soriana launches retail media and Soriana stock trades at EUR 1.56

Published on 10/15/2026 at 13:29 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Soriana's digital sales rose more than 60 percent in 2026. Soriana stock costs EUR 1.56 during trading on October 15, 2026.

Digital expansion and quarterly results

Soriana announced an MXN 961 million investment on September 22, 2026.
Second-quarter 2026 revenue reached MXN 43,558.932 million while net income rose to MXN 1,082.286 million.
Soriana stock trades at EUR 1.56 at 1:18 p.m. CEST at Lang & Schwarz on October 15, 2026.

Soriana, MXP8728U1671, Illustration mit AI erstellt.

Soriana stock (ISIN MXP8728U1671) costs EUR 1.56 at Lang & Schwarz on October 15, 2026, as the Mexican retailer builds a larger digital and store-based sales network. Retailers reported on October 12, 2026, that Soriana had introduced a retail-media initiative alongside stronger digital sales and store changes.

Investment reaches 26 stores

The company announced on September 22, 2026, that it would invest more than MXN 961 million during the second half of 2026. According to Expansion, the plan covers 26 stores, including three openings or reopenings and 21 remodels. The program also adds more than 18,000 square meters of retail space in Veracruz and Nuevo Leon.

What changed in the second quarter?

Soriana's second-quarter 2026 revenue fell 4.9 percent year over year to MXN 43,558.932 million, while net income increased 46.8 percent to MXN 1,082.286 million. Simply Wall St reported that net margin increased from 1.6 percent in the second quarter of 2025 to 2.5 percent in the second quarter of 2026.

The operating mix is therefore uneven. Retailers said digital supermarket sales grew more than 60 percent in 2026, while the number of stores prepared to fulfill online orders rose 117 percent. For investors, the key test is whether digital activity and store productivity can support revenue after the second-quarter decline.

Three dated steps in the strategy

On June 30, 2026, Soriana completed its second quarter with revenue of MXN 43,558.932 million. On September 22, 2026, it announced more than MXN 961 million for 26 stores. On October 12, 2026, Retailers described the retail-media initiative and cited digital sales growth above 60 percent.

Next date on the calendar

The next quarterly results date is October 23, 2026, according to TickerLandia.

Stock price and investor context

Soriana trades on the BMV under ticker SORIANAB, and its primary business is consumer staples retail in Mexico. A market page identifies the company with ISIN MXP8728U1671 and reported a BMV closing price of MXN 33.10 on October 7, 2026.

Soriana was trading at EUR 1.56 at Lang & Schwarz on October 15, 2026 at 1:18 p.m. CEST. The further course of trading is shown by the continuously updated real-time quote of Soriana stock.