PlayWay agrees to publish Fell & Sell for Xbox for PlayWay stock

Published on 10/20/2026 at 13:49 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Art Games Studio signed the October 19 deal, giving PlayWay 50 percent of net sales. PlayWay stock costs EUR 54.45 on October 20, 2026.

Publishing economics and earnings

Art Games Studio signed the Fell & Sell publishing agreement with PlayWay on October 19, 2026, with a 50 percent net-sales share.
PlayWay reported PLN 160.50 million in first-half revenue for 2026, versus PLN 141.24 million a year earlier.
PlayWay stock trades at EUR 54.45 at 1:40 p.m. CEST at Lang & Schwarz on October 20, 2026.

PlayWay, PLPLAYW00015, Illustration mit AI erstellt.

PlayWay (PLPLAYW00015) was trading at EUR 54.45 at Lang & Schwarz on October 20, 2026, at 1:40 p.m. CEST. On October 19, 2026, Art Games Studio signed a publishing agreement with PlayWay for Fell & Sell on Xbox Store, according to Puls Biznesu.

Xbox deal sets a five-year floor

PlayWay will handle publishing, marketing and distribution for the Xbox Store version. The agreement lasts at least five years, and PlayWay receives 50 percent of net sales after platform commissions, taxes, refunds and chargebacks, the October 19 report says.

The structure gives PlayWay a defined share of sales while leaving intellectual-property ownership with Art Games Studio. The contract also grants PlayWay an exclusive license with sublicensing rights for distribution through Microsoft Xbox and end users.

What does the earnings base show?

PlayWay's first-half 2026 revenue rose to PLN 160.50 million from PLN 141.24 million in the first half of 2025. Net profit attributable to the parent company's shareholders increased to PLN 74.99 million from PLN 64.07 million, while EBITDA reached PLN 107.61 million versus PLN 100.28 million, according to Parkiet. Revenue therefore rose 13.65 percent year over year, while attributable net profit increased 17.03 percent.

Three dates show the pipeline

On April 2, 2026, I Am Jesus Christ premiered and generated revenue sufficient to cover current costs and support the studio's next project. On May 28, 2026, Auto Fuszerka launched and reached 90 percent positive reviews. On October 19, 2026, the Fell & Sell Xbox publishing agreement added a five-year minimum term and a 50 percent net-sales share. The chronology and operating details are reported by Parkiet.

Stock trades in a separate currency view

PlayWay is listed on the Warsaw Stock Exchange under ticker PLW.WA and reports its operating figures in PLN. Its market capitalization was PLN 1.6 billion on October 20, 2026, while the German euro indication remained at EUR 54.45 at Lang & Schwarz. The two quotations describe different trading venues and currencies.

PlayWay was trading at EUR 54.45 at Lang & Schwarz on October 20, 2026, at 1:40 p.m. CEST. The further course of trading is shown by the continuously updated real-time quote of PlayWay stock.