Pirelli launches Scorpion Winter 3: Pirelli stock sits 8.23 percent below its 52-week high

Published on 10/20/2026 at 13:12 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Pirelli launches Scorpion Winter 3 for SUVs. Pirelli stock costs EUR 6.58 on October 20, 2026, 8.23 percent below its yearly high.

Pirelli combines product and results

Pirelli launched Scorpion Winter 3 on October 15, 2026, for SUVs and crossovers.
First-half 2026 revenue reached EUR 3.494 billion, while adjusted EBIT margin held at 16.00 percent.
Pirelli stock trades at EUR 6.58 at 1:04 p.m. CEST at Lang & Schwarz on October 20, 2026.
Pirelli expects to publish nine-month 2026 results on November 5, 2026.

Moderne Reifenfabrik mit Robotern, Arbeitern und Mailand-Skyline im Hintergrund — Fotorealistische Reifenfabrik zeigt Pirelli & C. S.p.A. (IT0004623051) mit Robotern und Mailänder Skyline im Hintergrund, Illustration mit AI erstellt.

Pirelli (ISIN IT0005278236) was trading at EUR 6.58 at Lang & Schwarz on October 20, 2026, 8.23 percent below its 52-week high of EUR 7.17. The latest company event was the October 15 launch of the Scorpion Winter 3, a new winter tire for SUVs and crossovers, as Simply Wall St reported.

Product launch reaches North America

The Scorpion Winter 3 extends Pirelli's SUV and crossover range into a category with a strong North American connection. The product launch adds a concrete commercial development to the group's broader push toward premium tires and connected technology.

The first-half 2026 results provide the operating backdrop. Pirelli generated EUR 3.494 billion in revenue, up 2.50 percent organically from the first half of 2025, while adjusted EBIT reached EUR 557.8 million and the adjusted EBIT margin held at 16.00 percent, according to Yahoo Finance on July 29, 2026.

What does the US plan mean?

Pirelli's US investment plan links the product strategy to local capacity. The company approved a EUR 1.00 billion program on September 22, 2026, aimed at expanding production in Rome, Georgia, toward 6 million car tires a year by 2033, according to Rankia.

Three steps shaped 2026

On September 22, 2026, Pirelli approved the EUR 1.00 billion US expansion plan, according to Rankia. On September 23, 2026, Equita raised its price target to EUR 6.70 and kept a Buy recommendation, as Teleborsa reported. On October 15, 2026, Pirelli launched Scorpion Winter 3, according to Simply Wall St.

Results are due November 5

Pirelli is expected to publish its first nine months of 2026 results on November 5, 2026. The release will test the company's full-year revenue guidance of EUR 6.75 billion to EUR 6.95 billion and its adjusted EBIT margin target of about 16.00 percent, as outlined in the first-half earnings call.

Price remains below yearly high

Pirelli was trading at EUR 6.58 at Lang & Schwarz on October 20, 2026 at 1:04 p.m. CEST. The level is 8.23 percent below the EUR 7.17 52-week high cited for mid-October 2026. The further course of trading is shown by the continuously updated real-time quote of Pirelli stock.