Pinterest launches Visual Search Ads: Pinterest stock falls 1.99 percent

Published on 10/05/2026 at 11:49 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Second-quarter 2026 revenue rose 18.00 percent to USD 1.18 billion. Pinterest stock costs EUR 17.20 on October 5, 2026 after EUR 17.55.

PINS, US72352L1061, Illustration mit AI erstellt.

Pinterest announced Visual Search Ads on September 17, 2026, and Pinterest stock was trading at EUR 17.20, down 1.99 percent versus EUR 17.55 at Lang & Schwarz on October 5, 2026. The new advertising product gives brands placements in search results and Pin closeups, linking visual discovery with purchase intent.

Visual ads target search demand

According to Business Wire on September 17, 2026, Visual Search Ads entered beta for eligible advertisers in Pinterest ad markets. The format is designed for lower-funnel objectives and works with Pinterest Performance+, the companys artificial-intelligence advertising suite.

The commercial opportunity is tied to scale. Pinterest says users conduct more than 80 billion searches each month, and more than half are commercial, giving the format a large pool of product-focused activity.

Second-quarter growth sets a high bar

In the second quarter of 2026, revenue reached USD 1.18 billion, up 18.00 percent from the year-earlier period, according to Business Wire. Global monthly active users increased 11.00 percent to 640 million, while GAAP net loss was USD 47.00 million and adjusted earnings before interest, taxes, depreciation and amortization reached USD 311.00 million.

The operating figures give the advertising rollout a measurable benchmark. Net cash from operating activities was USD 293.00 million and free cash flow was USD 270.00 million in the same quarter, although the GAAP loss keeps profitability in the discussion.

Consensus target stays above current quote

MarketBeat listed a Hold consensus on October 5, 2026, based on 18 buy ratings and 19 hold ratings. Its average price target was USD 27.90, while the reference quote in this article is the separate EUR price from Lang & Schwarz.

That split matters for interpretation because the target and the German-market quote use different currencies and venues. The companys advertising strategy is adding new monetization tools, while the latest quarterly figures show whether user growth is translating into revenue at scale.

Stock trades at EUR 17.20

Pinterest stock was trading at EUR 17.20 at Lang & Schwarz on October 5, 2026 at 11:41 a.m. CEST, down 1.99 percent versus the prior close of EUR 17.55 on October 2, 2026.