Petco launches holiday campaign for Petco Health and Wellness stock

Published on 10/15/2026 at 13:44 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Holiday campaign puts 70 percent of new products at USD 10 or less. Petco Health and Wellness stock costs EUR 2.09 on October 15, 2026.

Holiday campaign and quarterly recovery

Petco launched its 2026 holiday campaign on October 13, 2026, with 70 percent of new items priced at USD 10 or less.
Second-quarter net sales reached USD 1.49 billion, while adjusted EBITDA rose to USD 122.2 million in the quarter ended August 1, 2026.
Petco stock traded at EUR 2.09 at 1:35 p.m. CEST at Lang & Schwarz on October 15, 2026.

WOOF, US71601V1052, Illustration mit AI erstellt.

Petco Health and Wellness Company stock (ISIN US71601V1052) is promoting a 2026 holiday campaign with hundreds of new products, 70 percent priced at USD 10 or less. In its October 13, 2026 release, Petco said the program will combine seasonal merchandise with free store events and holiday services.

Holiday products meet store events

The campaign gives Petco a concrete traffic theme for the final quarter. Its release lists Petsgiving sampling events for November 21-22 and free Santa photo sessions on December 12, while the holiday collection includes hundreds of arrivals and a new Petco-exclusive Lambchop advent calendar.

For investors, the commercial question is whether seasonal promotions can build on the retailer's improving profitability. Petco's second-quarter release showed net sales of USD 1.49 billion for the 13 weeks ended August 1, 2026, up 0.05 percent from USD 1.49 billion a year earlier, while comparable sales increased 0.6 percent, according to Trivano.

What does the quarter mean for margins?

The margin improvement was measurable but partly supported by a tariff refund. Gross margin reached 39.7 percent in the second quarter of 2026, up from 39.3 percent in the prior-year quarter, while adjusted EBITDA rose to USD 122.2 million from USD 113.9 million. The release identified a USD 6.8 million net benefit from IEEPA tariff refunds, an important qualification for reading the profit increase.

Petco also reported USD 38.7 million of net income, compared with USD 14.0 million a year earlier, and USD 130.6 million of operating cash flow for the 26 weeks ended August 1, 2026, versus USD 70.4 million in the comparable period. The company reaffirmed its fiscal 2026 outlook for net sales ranging from flat to up 1.5 percent and adjusted EBITDA of USD 415 million to USD 430 million, as reported by TipRanks.

Three dates frame the turnaround

On August 24, 2026, Petco announced a September 2, 2026 earnings call; on September 2, 2026, it reported USD 1.49 billion in second-quarter sales; on October 13, 2026, it launched a holiday campaign with 70 percent of new items at USD 10 or less. The sequence moves from reporting progress to a seasonal execution test.

Upcoming dates for Petco

The next company-linked dates are November 21-22, 2026, for Petsgiving sampling events, and December 12, 2026, for selected Santa photo sessions, both described in Petco's release.

Petco stock stays near EUR 2

Petco stock was trading at EUR 2.09 at Lang & Schwarz on October 15, 2026 at 1:35 p.m. CEST. The price places the market's attention on whether the holiday campaign can convert product launches and store events into comparable-sales growth.

The further course of trading is shown by the continuously updated real-time quote of Petco Health and Wellness stock.