Naver announces Npay deals: what it means for Naver stock
Published on 10/06/2026 at 13:05 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Naver (ISIN KR7035420009) announced two Npay partnerships dated October 6, 2026, covering small-business support with KB Kookmin Bank, Korea Information and Communications, Ezishop and Welcome Savings Bank, according to NAVER. The agreements extend Npay's role across payments and small-business finance while Naver stock remains tied to the company's broader artificial intelligence investment cycle.
Npay volume reached KRW 25.2 trillion
Naver reported second-quarter 2026 revenue of KRW 3.3888 trillion, up 16.2 percent year over year, while operating profit was KRW 520.3 billion, down 0.2 percent year over year, according to NAVER. The contrast matters: revenue growth stayed double digit, but AI infrastructure spending limited operating-profit expansion.
Npay payment volume reached KRW 25.2 trillion in the second quarter of 2026, up 21.0 percent from the same quarter a year earlier. Global initiatives revenue rose 24.4 percent year over year to KRW 1.0159 trillion, while global consumer-to-consumer revenue increased 74.9 percent, according to the same NAVER release.
Daishin cuts target to KRW 290,000
Daishin Securities lowered its Naver target from KRW 320,000 to KRW 290,000 on October 6, 2026, a 9.38 percent reduction, according to MK. The cited third-quarter forecast calls for revenue of KRW 3.496 trillion, up 11.4 percent year over year, and operating profit of KRW 449.3 billion, down 21.3 percent.
That forecast puts operating profit 17.7 percent below a KRW 546.0 billion market estimate. For investors, the key tension is visible in the figures: Npay and commerce are expanding, while infrastructure and payment-terminal costs are weighing on near-term profitability.
KRW 191,100 remains below the yearly high
Naver was last at KRW 191,100 on the KRX on October 6, 2026 at 3:30 p.m. KST. Its market capitalization stood at KRW 28.6 trillion, and the KRX 52-week range was KRW 181,100 to KRW 304,000, leaving the price 37.14 percent below the yearly high.
Naver stock facts
- Company: NAVER Corporation
- ISIN: KR7035420009
- Ticker: 035420
- Primary exchange: Korea Exchange
- Primary exchange price (as of October 6, 2026, 3:30 p.m. KST): KRW 191,100.00
- Market capitalization: KRW 28.6 trillion (as of October 6, 2026)
- 52-week range: KRW 181,100.00-304,000.00 (as of October 6, 2026)
- Sector / Industry: Internet services
