Morgan Stanley raises target to USD 132.00 for eBay stock
Published on 10/15/2026 at 18:58 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSMorgan Stanley updates valuation
- Morgan Stanley raised its eBay target to USD 132.00 on October 12, 2026.
- Second-quarter revenue reached USD 3.13 billion for the period ended June 30, 2026.
- eBay stock costs EUR 110.36 at Lang & Schwarz on October 15, 2026 at 6:46 p.m. CEST.
- eBay had a market capitalization of USD 54.7 billion and a P/E ratio of 25.47 on October 15, 2026.
eBay Inc. (ISIN US2786421030) enters the market report with Morgan Stanley raising its target from USD 127.00 to USD 132.00 on October 12, 2026. The new target stands 7.33 percent above eBay's Nasdaq price of USD 122.98 at 12:56 p.m. ET on October 15, 2026. eBay stock was trading at EUR 110.36 at Lang & Schwarz at 6:46 p.m. CEST on October 15, 2026.
Second-quarter growth supplies the base
MarketBeat reported that eBay generated USD 3.13 billion in revenue in the second quarter of 2026, up 14.80 percent from the same period a year earlier. The company delivered USD 1.60 in adjusted earnings per share versus USD 1.50 consensus, a USD 0.10 beat.
The figures give Morgan Stanley a stronger operating backdrop for its target revision. Revenue growth was paired with a quarterly dividend of USD 0.31, according to the same September 24, 2026 report.
Stock remains near its yearly high
The Nasdaq quote stood at USD 122.98 on October 15, 2026 at 12:56 p.m. ET. Its 52-week range was USD 78.03 to USD 124.59, putting the price 1.29 percent below the high. Trading volume reached 3,023,754 shares against an average volume of 4,466,828 shares on the same date.
Valuation and the next date
eBay had a market capitalization of USD 54.7 billion and a P/E ratio of 25.47 on October 15, 2026. Its trailing dividend yield was 0.01 percent. The latest analyst target is not a consensus view: Investopedia said Morgan Stanley maintained an Overweight rating while lifting its target to USD 132.00 on October 12, 2026. Yahoo Finance reported that eBay is expected to publish third-quarter results on October 28, 2026.
Comparison with peers
Price and trading perspective
eBay's EUR 110.36 quote at Lang & Schwarz on October 15, 2026 at 6:46 p.m. CEST provides the German-market view, while the Nasdaq quote was USD 122.98 at 12:56 p.m. ET. The analyst target and the October 28 reporting date give investors two separate markers for assessing whether the recent growth can support the valuation.
The further course of trading is shown by the continuously updated real-time quote of eBay stock.
eBay Inc. market data
- Company: eBay Inc.
- ISIN: US2786421030
- Ticker: EBAY
- Primary exchange: NASDAQ
- Price Lang & Schwarz as of October 15, 2026, 6:46 p.m. CEST: EUR 110.36
- Market capitalization: USD 54.7 billion (as of October 15, 2026)
- 52-week range: USD 78.03-USD 124.59 (as of October 15, 2026)
- Sector / Industry: Consumer Cyclical / Specialty Retail
Market context: Market report S&P 500.
