Morgan Stanley keeps Hold on e.l.f. Beauty stock

Published on 10/01/2026 at 11:17 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

e.l.f. Beauty stock revenue rose 35.50 percent to USD 479.37 million in the second quarter. Earnings per share reached USD 1.75, versus USD 0.71 expected.

ELF, US26866L1044, Illustration mit AI erstellt.

e.l.f. Beauty (US26866L1044) received a Hold rating from Morgan Stanley with a USD 90.00 price target in a report dated September 18, 2026, as Markets Insider reported. The call follows a second-quarter revenue increase to USD 479.37 million and gives investors a clear valuation reference for the cosmetics group.

Revenue growth stays visible

For the quarter ended June 30, 2026, revenue rose 35.50 percent from USD 353.74 million in the comparable period, according to Markets Insider. Net profit reached USD 66.60 million, compared with USD 33.31 million a year earlier, while earnings per share came in at USD 1.75 against USD 0.71 consensus.

The comparison matters because the revenue result exceeded the USD 431.20 million consensus cited in the same report. The earnings-per-share gap was USD 1.04, giving the latest quarterly release a stronger operating signal than the Hold rating alone suggests.

Targets remain widely spread

B. Riley Financial reaffirmed a Buy rating and raised its target from USD 100.00 to USD 115.00 on September 16, 2026, according to MarketBeat. The contrast between Morgan Stanley's USD 90.00 target and B. Riley's USD 115.00 view underscores the importance of execution after the sharp quarterly revenue increase.

MarketBeat also reported a consensus Moderate Buy rating and an average target of USD 96.75 on September 16, 2026. Its report identified valuation, volatility and execution as risks alongside international expansion and brand growth.

Market value and trading context

e.l.f. Beauty had a market capitalization of USD 6.0 billion as of September 30, 2026. The same market snapshot placed the 52-week range at USD 48.82 to USD 147.75, leaving the stock well below its yearly high while the latest reported quarter showed 35.50 percent revenue growth.